Retelling of Indian mythology

O Rama of unequaled prowess,
This aerial car shining like the sun,
Moves as one pleases, wonderful and excellent;
This Pushpak of Kuber, robbed by Ravan in battle,
Is retained here for your sake;
The yonder aerial car, looking like a cloud,
Stands here and by which transport,
You can reach Ayodhya without any trouble.
May prosperity attend you!
- Valmiki Ramayan

The above verse describes the Pushpak Vimaan, perhaps the most famous airship mentioned in the ancient Hindu literature. Many Sanskrit epics contain references to such flying machines called the Vimaans/Vimanas. These Vimaans were said to be able to travel into space between different planets and were used by various denizens of the higher Lokas. In this post, we shall analyze the evidence in favor of such flying machines being available to the ancients and their similarities to the modern air crafts.

‘Looking back at the Hindu mythological past, just have a look at this cool dude with a majestic  kingdom, where all people liked him. But, his step-mom or something like his aunt, was kind of a bitch as she coerced her husband, the father of this cool dude to send the latter in the jungles. This cool dude was Ram or I should better say, Lord Rama for like more than 10 years or so. He decided to get along with his brother and wife on their request and had a great time together.’

We all have seen that many people come up with the retelling of the classical Ramayana, which is now popular on various social media platforms.  The point of this humorous snippet was to draw attention to an omnipresent phenomenon in Indian literature today –retelling of mythology.

At Lelobooks, we regularly review the latest books published by both new and experienced authors and has made this trend a popular one for some time now. More and more authors are coming up and taking upon themselves the task of re-construing classics and mythological figures, and giving us contemporary translations of them. For a relatable example, look no further than the Shiva trilogy as it surprised me by the portrayal of Sati, which has another angle that led it to be one of those stories which are different from the bedtime stories that I has always listened to.

So just see what is actually behind this trend? Are we just running out of new material and turning to tried-and-tested sources of wisdom for new stories or are we re-uniting with our pedigree in a newfangled way, while bringing in our thoughts to what might have been? As born and brought up in this cultural country, I would  like to believe and accept our gods and heroes in a more human light. These days, younger readers prefer their heroes to have both the shades of innocence and greys, including calmness and contentedness on one hand and human passions and weaknesses along with flaws and idiosyncrasies, on the other,  in order to civilize rather than glorify them. The whole process will make the people able to understand the how and whys of mythology with a more realistic and logical approach, in preference to recognize through unquestioning compliance or fear is fascinating and is also a positive development.

Author Devdutt Pattanaik is famous for his commonsensical and straightforward portrayal of the figures in ancient wisdom, and he goes so far as to state that mythology can be used as a tool to foster better business practices. This points to an interesting transition in the place accorded to mythology in our lives – from a means of remembering what has passed, to an almost textbook-like material which is very genuine and offers us something concrete that is very applicable to our daily lives.

So give it a thought that will this continue in future as well? Are we going to have more and more wannabe authors taking to ambiguous ancient texts in a bid to make a name for themselves? In light of the success that the present ones are enjoying will bring some change in the world? Well, it depends on how skilled the versions are. For every success story, there is also a handful of books that didn’t make it big, in spite of having tried out the same basic formula. While it lasts though, let’s enjoy the kaleidoscope of insight that this genre provides!

If interested in the genre we have highlighted, then explore this genre of books available at lelobooks.com, an online bookstore in India, which includes Sita: An Illustrated Retelling of the Ramayana and Shashi Tharoor’s The Great Indian Novel.

Tips to start an Online Business with the least resources

Ever thought of starting your business in the web world? Then, obviously you would be familiar with the advantages and benefits of having your own website, in order to establish the presence of your organization in the online world. Conversely, there might be certain factors that would be holding you back for example the potential start up costs involved, lack of knowledge or lack of time, leaving you behind with the unfulfilled dream of getting globalized through the internet world.

On the other hand, it may be possible that you might be already having a small business that is not present in the online world. Consequently, in order to create your online presence and get recognized in the global world and give a boost to your business, you need to follow certain important tips that will help you in starting your online business.

Deem over your target market

The first and the foremost step is to simply find out your target market, which means to know about the target audience of your business organization and you want to reach out to them. Moreover,  you want to make sure that you about your ideal customers. For example, do you want to target people who need help reading books  or want some information? Or maybe you want to target individuals who do not have the time for going shopping of books? Moreover, if  you do not define your target market, then your online bookstore will fade its presence in the market.

Get acquainted with your product/service

When it comes to figuring out how to open an online bookstore in India, you must know about your products and should be well informed about them. Moreover, if you are already having business running offline then you might give details about your local business, including your unique selling proposition (USP). You must also make sure that your product/service cater to the requirements of your target market. However, in order to open an online book shopping web portal, you make sure that you are passionate about it or else you would lag behind.

 Uncover an Affiliate Program

Affiliate marketing is considered as a great marketing tool which is used to make money over the internet. In a brief statement, it refers the way to make money while selling the products and services of other people. The trap is to find an associate program which offers a product/service for your anticipated target market.

Create your Online Presence

After getting an affiliated program in place, you will be necessitating a website in order to make your presence and reach out to the global customers. After making your website, you can start off with social media tools and can drag more and more people towards your website. You can also create social media pages for your website like Facebook or Squidoo and can give a great start to your business.

After that you know all about how to start your online business and give a boost to it. Get ready to open up an online business of yours. There are many shopping stores which are available online such as an online mobile store, online shopping store, online bookstore etc. which may interest you and find a target market who can indulge in online book shopping and can buy books online which will lead you to success.

On the occasion of Labor Day read "Labor Day by Joyce Maynard"

The protagonist is thirty something and reminisces about the time when he was thirteen years old and went through a family clash. Today, in his thirties, the narrator has once again has been occupied with the same setting that he used to encounter during his teen years, which recalled his mind about his long gone past with an odd family setting, which bears resemblance to Maynard herself.

This is the sixth novel by Joyce Maynardand fit in the sub genre of broken dreams. It has been observed that the holidays in American fiction are often tearful crossroads where it is seen that domestic expectations often have conflicts with domestic reality. This is a chronicle which records the tension and anxiety by the end of summer weekend in the year 1987 in a New Hampshire Town.

With the Labor day fast approaching, I am already looking forward to the last-blast-of-summer rituals, family barbecues and backyard baseball games. The narrator of the book is Henry, who is in his early thirties and looks back on his fateful 13th  year during the time when he used to live with his mother after the divorce of his parents. This new novel by Joyce Maynard with a touch essence which is shaping up like the rest of his lonely summer with nothing to do except watch television, play with his hamster and fantasize about his female classmates. However, on one Thursday before Labor Day weekend  his life changes as his mother persuades him to go on a back-to-school shopping trip to the local Price mart. There, he meets an unkempt man who asks him for a ride. "I'd be careful not to get blood on your seat," he says.

This mysterious bleeding man named Frank turned Henry’s life over the next five days, where the latter  will learn some of life's most valuable lessons: how to throw a baseball, the secret to perfect pie crust, the breathless pain of jealousy, the power of betrayal, and the importance of putting others—especially those we love—above ourselves. And the knowledge that real love is worth waiting for.

The man named Frank makes a satire on the family values of Henry, however everything is played solemnly straight: and the outrageous implausibility of it all undermines any attempts at tension and suspense.

JOYCE Maynard is an acclaimed author and has come up with a beautiful, emotional tale of love, sex, adolescence, and distressing betrayal and makes the readers to witness all this through the eyes of a young teenager. Truly a moving novel, which will be a perfect read for your summer weekend. So just grab your book from lelobooks, an authentic online bookstore in India and also avail attractive discounts on the occasion of Labor Day and win exciting gift hampers. Order now!

Lelobook excerpt: Marketplace 3.0 by Hiroshi Mikitani

Hiroshi Mikitani, Japanese e-commerce guru has come up with his groundbreaking rules by breaking all the previous rules. The author is Harvard-educated and founded Tokyo-based Rakuten in 1997 and turned it into the world’s third-largest e-commerce company, which includes Kobo and Buy.com.  He has around 95 million products in his online shopping store in Japan and has around 40000 merchants.

In his debut book, the author at 49 has come up with some of the philosophies to empowerment and collaboration, defying the conservative wisdom, which claim to be the future of growth and globalization strategy.

In this book, he has described his maverick business philosophy, which challenges conventional wisdom and empowers sellers to develop long-lasting relations with their clients. The book states that in the year 2010, Mikitani recognized and discovered that the world was “heading towards a more borderless economic experience,” and the international language of business is English as it is spoken worldwide. Moreover, this so called Englishization has eradicated the need for interpreters and sped up internal communication. He has also mentioned in the book that, “Interactions between employees in different countries that used to take two or three days could now take two or three minutes”.

He has even challenged the contrasting his own with that of his main competitor, Amazon.com, Mikitani emphasizes that the Internet is not a mere vending appliance, but an important tool which is used for alliance that enables business persons and clients to correspond directly in a unremitting loop. The author, in the book has put in efforts to offer guidelines on how other organization can also employ this approach in their businesses and make their companies globally recognized. He further states the solutions and procedures of making the online shopping experience an entertaining one and the need of human touch and its importance in the success of a business.

The book is a practical guide to “the Rakuten way.”

Get this book and get ready to participate in the rat race of the online world as this will tell you many tactics of leading in the online industry and make your store globally recognized. Available at lelobooks, best online bookstore in India and it also offer various attractive discounts and exciting gift hampers, that too at your doorstep with your favorite book. So, order now!

Email marketing: The Advanced theory of Corporate Marketing

In the present era, with the advent of new technologies, the very phrase of marketing has altered and changed in a radical manner. The recent learning's and developments recommend that email marketing carries its own significance like the social media marketing and promotion.

These days marketing companies and promoting the in the global world through the channels such as social networking web pages like twitter, Facebook and You tube, which have become a common trend now. Yet, there are various corporate organizations which still use email marketing as a prospective advertising system. According to a survey that held recently, there are more than three billion email users worldwide. There are various services available on the web world other than email marketing that you can find and opt in order to promote your website in the global world. You can just use the services available and consider which is more convenient to use.

The service of emailing is indeed a direct and subjective marketing tool as when opting this channel as a marketing tool for your business, you can communicate and convey all messages and text be it personal, commercial or strictly business messages. The service of email marketing does work in your favor as it can target multiple prospects such as maintaining contacts with several customers at the same time this technique is the ease of conversation as well as keep the customers updated with the latest news. This technique also possesses the element of privacy along with the expediency of the users. Moreover, the most prominent aspect of this technique, it is instant means of communication and there is no lagging of time involved in the process, allowing a business to run smoothly. The basic and essential categories of email marketing include direct emailing, transactional emails, etc.

Direct emailing is one of the most common technique of marketing as the organizations gather many potential email addresses through multiple sources and then send direct messages to the appropriate email address for promoting their products and concepts. However, it lacks in tracing the customers’ status as if the customers are potential buyers or not.

Whereas transactional email services serve a high end professional purpose. These type of technique traces the activities of the customers from the online buying of products, dropped basket messages or email services. This technique has an advantageous feature of identifying the real customers or the potential buyers. In a business or trade, this technique is very effective as compared to the direct emailing service.

Furthermore, the technique of transaction email has the benefits of cross-selling. For instance, a customer buys leather goods through the online store and through that page a customer can also be taken and referred to the other online stores and can compare prices and can also find products with attractive discounts through promotional adds by the medium of transactional mails.

There is no doubt that the growth of the internet technologies has triggered through more and more inclusive of email marketing companies in the world. These email marketing services also provide services such as the write ups of articles, press releases, sales letters, newsletters, blog and many more things that help the companies to promote their companies in the online world. These days, with the advancement in technology, there are other services also provided by online marketing companies such as promotional videos, colorful banners, and a lot more which plays an important role in online business marketing.

The most important feature which every business organization looks for is the cost-effectiveness of a service and this technique of email marketing is indeed a very cost-effective service. Then, here in email marketing you can communicate to your customers with bulk communication, which means you can convey your messages and news to as many as customers you want, which is a basic concern of a corporate marketing. Email Bul communication is flexible and well as popular source of marketing but only carries one disadvantage of delving into spam mails. However, it can be controlled by opt in emailing too. Thus, hire a good email marketing company and take your organization to heights. You can also read out some authentic and well versed books by experts and can indulge in these techniques on your own. Place an order right now at lelobooks, best online bookstore in India and avail attractive discounts! 

Attract more traffic to your website with Back Linking

Making a secure place for website in the top positions of search engine rankings has always been one of the great challenges faced by the optimizers of the search engines. The search engine optimizers usually criticize Google and other browsers for he fact that they indulge in frequent changes in algorithms under various titles such as ‘Panda’ and ‘Penguin’. The ranking of a website usually keeps on fluctuating, which is entirely dependent upon its competence with its algorithms with various search engines. Each day, these websites put in a lot of efforts in order to increase their rankings and in the process provide search engine optimization services and thus bring their websites into limelight. Thus, the websites in order to maintain their survival will have to be possessed with some of the powerful SEO specifications. Back linking is one of the most powerful SEO tools which helps in retaining the ranking of a websites even in the cut-throat competition. Moreover, if this magic technique is applied with accuracy, back linking will fetch you with rewarding achievements. To know more about back linking just read below some of the tips that will help you in increasing the ranking of your website as with more and more back links of your website, you  can increase your ranking in the search engines.

1. First and foremost thing is creating the bank links of your website with the increased numbers by linking to multiple websites. You need to link more and more web pages with various IP addresses to your website. The websites with various IP addresses  can hardly fall down in the process of ranking.
2. You need to submit the main IP address of your website to as many directories as possible. In the field of online marketing, Directory submission is yet another technique to submit the address of your website.
3. Drag links from the authentic websites as this will help you to increase the rankings of your website.
4. Also, remember to infuse the main keywords in the text available on your website with highlighted descriptions as to make it more and more visible to the visitors and your target audience, while they browse to search various things in the web world. The anchor text of your website should be such that it should convey the objective of your organization along with giving some clue about the services provided by your organization. Just combine the main keywords with the anchor text of your website and see the improvement in the ranking of your website. Also, make sure that you do not over stuff the main keywords and should use them in an appropriate manner or else the search engines like Google will throw your website in spam.

5.  Indexing of links is yet another way that will help you in promoting your website. Through this technique, you need to submit the IP address of your website to some of the popular social bookmarking sites for fast indexing. As son as the indexing of your website get done, your website will start reaping benefits from it, always remember to not to rush always behind only those websites which receive huge traffic, yet keep a regular check on your website and make sure I it is getting indexed timely and rapidly. Moreover, make submission to RSS directories as well.

6.   Keep a regular check on the performance of your website and observe if the ranking of your website is increasing through back linking while adding more and more back links to your website. You should also modify the keywords of your website according to the page rankings.

7.   After indulging in adding more and more back links to your website, just consider and ask this question to yourself as of how many minimum back links are required in order to increase the ranking and popularity of your website? Have a constant analysis of your website of your website’s keyword strength and page rankings.

8.   Then, know the importance of the link baits and what exactly it is all about. Link Baits  are some of the elements which are present in a website which helps in alluring and attracting the other website owners to have a back link with your website. In order to develop high-quality link baits it is necessary to post articles, blogs, as well as press releases with good quality content relating to trendy topics regarding the theme of your website. You can also employ and include elements like topic presentations, video tutorials, and news events in your web pages to grab the attention of other web owners to your website.

Back linking is a must required task for a website as to increase its ranking and also requires great consistency. To add back links to your website with the ultimate accuracy, you can also refer to some of the SEO books which will help you in promoting your website and thus improving its rankings. You can also buy books online by just placing an order to some of the authentic and leading online bookstores in India. Available at lelobooks. Hurry now!

The long road home – A voyage you’ll never stop thinking about

I can even so distinctly recall the day when one of my friends passed me over a book – ‘Silent Honor’ written by ‘Danielle Steel’, as that was the very first time I was attempting to understand a book other then my course books, in fact, though I laugh at the recall today, but I really attempted to convert my friend that reading such books can actually hurt my grades on great level, while here I am sitting today earning my bread and butter by writing about such records which can provide courage to people so that they can fight with the situations they find horrifying and out of control.

Well, definitely we are not here to spill the beans about that very first read of mine rather we are here to hold out another script from the same author ‘Danielle Steel’ which actually made me cry not just once but each and every time when the main character Gabriella use to endure because of others.
The final script I read before this one was ‘My Sister Keeper’ by Jodi Picoult and frankly, when I was done with the same I actually came up with a conclusion that no other record can be so serious as this one, but when I started feeling all the various emotions be it anger, sadness, hope and love I took my words back. As a matter of fact, this very submission can be referred as my style of conveying that definitely there are many fabulous reads out there in the market all you accept to do is pluck the right one.

There are no second thoughts that this book ‘The Long Road Home’ actually left me heartbroken and yet straight off when I am done with the book I can’t stop calling back about all the eccentrics who made me realize who hard it can be sometimes to discover genuine love and esteem among the fellowship we are existing in.

All the qualities are depicted in such a neat manner that you’ll actually hate the one who are making sure they are leaving no room for that poor girl Gabriella to survive.
In event you are marveling that I am a great Steel fan then no I am not, in fact, I really believe that people should never adhere to one reader and should try all, as that’s the only way they can savor some of the best work by all. But still if an author has the capability to make you cry when the character is in pain and laugh when they are on the edge of finding the true love they have been waiting for all their life, then you must believe that you have finally found an author who is well aware of all your emotional buttons and can serve you with what you’ll like to read in the near future as well.

I sure you are desperately waiting by now to know more about the book we are talking close to here, thence below are few words which will bring you closer to Gabriella and will encourage you to know her better.

Gabriella has never recognized any other emotion for her mother other than fear and there is no second thought that this peculiar one is reasonably potent in her spirit that even the auditory sensation of her mother’s high heel can make her shiver and strike terror to her bosom. A father who is incompetent to keep her daughter from all the suffering from her mother and a mother who is furious at the very existence of her, there is not much she can rely on at a very immature age of three.

At the historic period when kids look for situations to hide so that they can win in the game to hide and seek Gabriella is trying to find a situation where she can keep herself from the annoyance and terror she experience otherwise.

Only if you call back a brutal childhood is what all she suffered with then you are quite faulty, as once she stepped into the womanhood there were much worse experiences waiting for her. Running out in finding the love of life which can help her in recovering from the annoyance of the past, on that point is a lot more she has to break through before she can ultimately get herself on the pathway of her real family.

Frankly, I have tried every single word I was able to think of to explain this book in best possible manner, but still I am finding it incomplete not in terms of explanation, but in terms of emotions i might like to use to explain the amazing writing skills ‘Danielle Steel’ work with, thence all I can do now is request you to make sure you have read this book at least once, as that’s the only method you can realize that sometimes it is very important to feel thankful about each and every moment of joy we are blessed with.