Book Review: Premteerath by Narendra Modi

लोकप्रियता से घिरे हुए पूर्ण भारत के हृदय में निवास करने वाले नरेंद्र मोदी को लोग एक मजबूत राजनेता, प्रवक्ता व भारत के प्रधानमंत्री के रूप में जानते हैं लेकिन यह शायद बहुत ही कम लोगों को पता होगा कि मोदी को लिखने का भी शोख हैं। युवावस्था में लिखी गई संवेदना से भरी उनकी यह कहानियां प्रेम और प्यार के अलग-अलग पहलुओं को दर्शाती हैं। नरेंद्र मोदी की नजर में मातृप्रेम ही समस्त प्रेम का सार है और इसकी तुलना पूरे जगत में किसी के यसाथ नहीं की जा सकती है। मनुष्य के बीच अलग-अलग प्रेम इसी मातृप्रेम के विभिन्न रूप में है, चाहे वह प्रेम दोस्तों में हो, अध्यापक का छात्र के लिए, डॉक्टर का मरीज के लिए या फिर पति का पत्नी के लिए। राजपाल प्रकाशन द्वारा प्रकाशित पुस्तक 'प्रेमतीर्थ में प्रेम के विभिन्न पहलुओं पर लिखी उनकी कहानियों को गुजरात केंद्रीय विश्वविद्यालय के अध्यापक एवं विभागाध्यक्ष आलोक गुप्ता ने गुजराती से हिंदी में अनुवाद किया है। प्रेम को यथार्थ के धरातल पर ले जाती इन कहानियों से पाठकों तक यह बात भी पहुंचना तय है कि इतने शक्तिशाली राजनीतिक व्यक्तित्व में एक कोमल हृदय भी निवास करता है। किताब की कहानियां इस बात की शिनाख्त भी करती हैं कि राजनीति का यह मंझा खिलाड़ी शब्दों और संवेदनाओं की पहचान भी रखता है। नरेंद्र मोदी ने यह कहानियां अपातकाल लागू होने के समय 1975 से 1977 में लिखी थी।

The book is available at Lelobooks, an online bookstore in India and avail attractive discounts by buying books online. Also get a home delivery of your book. Hurry now!

Book Review: Crushed by Eliza Crewe

“You see, I’m a cold-hearted person. Not as in cruel and mean, but as in, someone who very seldom cries, who’s seldom moved by emotional scenes, and so on. The few things that make me reach such a state aren’t the usual kind of triggers; I don’t shed tears over characters dying, romantic scenes, happy-ever-after moments. In fact, it’s so random I couldn’t even explain what may or may not trigger a reaction, whatever reaction, in me.” - Meda Melange

The author Eliza Crewe has tried to deliver a spellbinding and power-packed fantasy book for young adults who are just bored of fantasy novels that are limited to vampires and witches. The protagonist, Meda is a Soul-Eater and being a half-demon, she lives and thirsts for the souls of humans. But, the author has incorporated a few clichéd twists in the book as this fairy-like witch only consumes the souls of really bad guys (in literal terms, only guys!). She knows she is a fiend and accepts it. She is now a headstrong locked up in the Crusaders’ school, where she is being given a training to fight demons, who are determined to demolish the human civilization and create more demons. She feels increasingly muffled by the Crusaders rules and there happens to be a day when she finally decides to leave them. The second book in the soul eater series, Crushed will take you further in the story.

The good 

What I liked in the book the most is the blunt narration. The novel is incorporated with sarcasm as the protagonist, Meda’s character has been portrayed differently. She is a no Miss-Goody-Two-Shoes, but definitely she is not one to mess with. She is tough as it is an obvious reason for she is the one who eats Souls, it looks like a prerequisite! But she is also a bad-ass when it comes to righting the wrong. She doesn’t follow any rules and is a hot-headed witch. That’s what makes her different from the regular witches. Her anger and frustration with the Crusaders seems rather vain in the beginning, but the author craftily brings out the justifications as the plot progresses. Also the friendship between Meda and Jo has given this book quite an interesting feel. The contrast in the characters, the tension that develops due to their opposing views and their complex relationship is well written. And the story is quite good. You might get a little bored in the beginning, but as you will get involved in the story with the turning pages, you will find that the author has enough incorporated twists in the plot to keep you occupied till the very end.

The bad

Meda’s character is at times showcased as being too rash and uncontrolled, which confuse readers to decide to whether be on her side or root for her. Though you admire her for being a kick ass, you also realize that some of her actions lead to unnecessary consequences, which is actually added just to build a plot that might seem weak without this milieu. However, if you haven’t read the first book, you might be left slinging on certain stories, like who is Uri and what happened to Meda’s mother and such other things.

The final Verdict

 This is not a usual YA book that one reads, but a rather bold and an extraordinary one. For people who are fed up of the ordinary fantasy novel and has monotony with the overdose of romance, this book would surely be a welcome change. Read the first book in order to have more understanding about the story and the characters.

The book is now available at lelobooks, an online bookstore in India. So, have a change in the vampire stories and get your book at home by buying books online and also avail attractive discounts. Hurry Now!

India registered a momentous Test win at Lord’s

The 21st of July, 2014 has been a remarkable day in the history of India. Team India registered a momentous 95 run win over England on the fifth, the final day of the second test at Lord’s on Monday. The match was ferociously led by Ishant Sharma, the man who bounced out  England’s batsmen with some persistent short-pitched bowling, India bundled out England for 22, which led India to a huge victory.

The lean and tall pacer  the match with the figures of 7 for 74, the best figures by an Indian at Lord's in nearly three decades, led by Ishant Sharma's stimulated spell of fast bowling to knock down England by 95 runs and take a 1-0 lead in the five-match series. India won their first overseas Test match by making this time at the Lord’s and defeating England, since they have also a victory against West Indies in 2011. India led the five-match Test series 1-0 after the first match in Trent Bridge ended in a draw.

In the long 28 years the team India registered their first Test win at Lord's with only second win in 17 Tests here -- after Kapil Dev's team achieved the feat back in June 1986 winning by five wickets. 

"It is a special win here, yes, but every Test wins is special in its own way. I remember the 2007 series when the match ended in a draw because of bad light and S Sreesanth and I were batting at that time. We saved the Test and were victorious in that series. Every Test is special and it is great to win outside India. It will be my last Test at Lord's because I don't see myself coming back here in a few years. So yes, it is a very memorable victory," Dhoni said at the post-match press conference.

Resuming the day at 105 for 4 on the final day, the two overnight batsmen Joe Root (66) and Moeen Ali (39) batted with a lot of determination, adding 101 runs in 44.4 overs before Ishant stroke on the last ball before the lunch. Ali and Root had added 99 runs when Sharma got one ball to kick up and Ali awkwardly fended it off to Cheteshwar Pujara at short-leg.

Review: Karachi, You’re killing me! by Saba Imtiaz

Karachi, you’re killing me! Penned by Saba Imtiaz is a debut story by a young reporter and what’s more surprising element in it is that it is a chick lit. Let’s just find out if the author is upto the mark, matching with the wide acclaims and high expectations from her writing. Mohammed Hanif says: “Racey, pacey and laugh-out-loud funny. A Murree beer-soaked love letter to Karachi and journalism.”

PLOT

Karachi, you’re killing me! is the introductory novel of Saba Imtiaz, which is commonly acknowledged as Bridget Jone’s diary, which has a story revolving around Ayesha, the girl in her late twenties. She is a Pakistan-based journalist and has a bad job, a ruthless boss, no love life, insufficient salary, and a father who loves a cat more than her and what's worse can you ask for! Her task is to report at bomb sites and find her way through scattered bodies. Above all, it is her only way for survival. Definitely, the novel will give you many reasons to cry! In her miserable life, her only sources of comfort are her friends Zara and Saad.

The novel will begin in a daily diary manner, and all the events are incorporated in a chronological way dating from 31 December 2011 to May 11, 2014. In between the 260 pages, the life of this pretty girl changes completely and I would say that being her companion through this journey won’t be a bad idea.

CHARACTERS

Imtiaz did an excellent job in describing the characters in the book and makes them come to life and even the CAT is likeable, with just a little bit of an overdose of Murree Beers in the book.

THE GOOD

The writing style of the author is sharp and witty. The story in the book is fast paced and a real page turner and while you will turn the pages you will find a bit of humor here and there, entertaining you throughout the story. Though you will find the story a bit expected and predictable, still the way it is presented makes all the difference! The characters are close to reality and may people will be able to identify themselves in them. The novel will give you a glimpse of Karachi in Pakistan

 THE BAD

There is a constant whining and cribbing about things by the protagonist throughout the story, which will irritate the readers after a point of time, as a reader would also seek for some peace point while reading the book and there he can get a bit disappointed. While writing the writer has gone overboard with the problems in the life of the protagonist, Ayesha and has not even given a single ray of hope in her life throughout the novel.

FINAL VERDICT

All in all, Karachi, You’re killing me is a nice book and can be categorized as one time read and can be enjoyed with a can of Murree beer.

 “I smile and walk out of the hotel, feeling exhilarated. I look back at the doors, through which I had walked in defeated just a few hours ago. I look up at the sky and smile. Perhaps my luck has finally changed?”

The book is available at lelobooks, an online bookstore in India, which is offering an attractive discount on the books of the author Saba Imtiaz and especially over this book as we have great expectations from the literary works of the author.

Books that will help in cracking Civil Services Exam

It has been said that Civil Services exam is one of the most difficult tests to crack and for the ones, who are not familiar with its arduous history, allow me to share some information with you which will help you in cracking your exam, this time. It has been surveyed that in the year 2012, there were about 4.5 Lakh students who appeared for this exam and out of which 15,000 qualified for the prelims and only 998 made it into the final list. Where as there is a section of candidates who appeared to be as bad as landing an airplane in the dark with no radar. And trust me, there is no room for weak hearted people out there. So, in order to support and help these people I have made an attempt to provide them with some of the books that will help them to pay a war against the cantankerous enemy named UPSC. A comprehensive study of the N.C.E.R.T Books will be enough to jog your memory with the basic concepts in all subjects.

Indian Economy by Ramesh Singh 

We all know that Indian Economy is in disaster. The Government is making an to recuperate from the downward spiral. Even when the Prime Miniter of the country which spanned four long ten years who is a renowned economics I can’t figure out why the government did not find ways to redeem the economy.

Thus, Ramesh Singh introduces this subject in a very beautiful manner. The essentials are demonstrated with a deep and thoughtful plot incorporated with appropriate examples and real life circumstances. Similar to that of the Indian Constitution, the subject is also crammed with a truck load of technical terms which may appear mysterious at the beginning, but the writer has portrayed and demonstrates it so well as the book will keep the reader engaged and on the track of understanding and learning things. The author is an experienced person in this subject and steadfastly represents this through his writing expertise. The syllabus is expansively enclosed with sufficient attention as it has been paid to the MCQs without making the subject dull. A highly recommended book not only for IAS aspirants, but also for commerce students who are pursuing their education in similar areas.

Indian and World Geography by Majid Hussain

To me, Geography is a mind-numbing subject. The author, Majid Hussain has made an attempt to provide enough information in order to provide an assistance to you so that you can gauge the basics of the subject. The book is written in a simple language supported by relevant diagrams. The book contains various topics, however, has failed to provide the details of each topic. The book will interest you; however, it may provoke a complain, leaving you famished for more information. By and large, the book will surely keep you engaged and help you build up the right approach.

The books are not only interesting but will also help you in cracking Indian Civil Services Exam. Available at lelobooks! Indulge in online book shopping and avail attractivre discounts while getting books at your door step. So, order now!

Time for some religious thoughts

"The mind is restless and difficult to restrain, but it is subdued by practice": Bhagwat Gita

Human beings are never born too strong to exist on their own as we all look up to some supernatural powers for our protection and believes that there is some system which directs the planet. Likewise, there is a system of beliefs and doctrines, which is commonly known as religion. A religion can be described as  a way of showing reverence to the mighty God and feeling protected & safe. In fact, man has always felt snug like a bug in a rug under the roof of religion and spirituality.

Thus, Religious and spiritual books are a great way to remain linked to the Almighty. These books are available at various online bookstores from where you can order them easily and can have them delivered at your doorstep.

 Jesus Calling by Sarah Young

The book has been penned by missionary Sarah Young, who shares distinctively enthused spiritual insight in unforgettable, provocative and inspiring daily devotionals. The novel, Jesus Calling has been inscribed from Jesus' point of view in a touching first-person set-up that facilitate readers to experience and get an insight of the Savior speaking directly to them through scripture.

"It felt a little awkward the first time I tried it, but I did receive a short message. The content was biblical, and it addressed themes that were current in my life: trust, fear, and closeness to God. I responded by writing in my journal as usual; at that point my journaling changed from monologue to dialogue. Day by day, messages began to flow more freely." – Sarah Young, on beginning a "dialogue" with God

Wild at Heart by John Eldredge

John Eldredge, an author, a truth-seeker, a motivational orator, an outdoorsman, but in particular, a , passionate and focused man who is blatant to be called a Christian who is ferociously exploratory and an out-of-the-box thinker, John Eldredge is intrepidly honest about men, women, the heart, and the Church -- all in the name of recuperating lost souls to new life in Christ. In the novel,Wild at Heart, Eldredge speaks to the hearts of men, particularly.

“Men want a battle to fight, an adventure to live, and a beauty to rescue. That is what is written in their hearts.... It is undeniable.... An authentic man is, therefore, a man who is living with strength and courage and offering his strength on behalf of others. It is not about selfishness.” – John Eldredge

Get indulged in religious reads and clear your mind from doubts with some of the most inspirational and motivational books, available at lelobooks, an online bookstore in India. Hurry now and get your book just by ordering online and get it at your doorstep. Also avail special discounts and exciting gift hampers.

Modi’s take on black money

From a mere chaiwala to the current Prime Minister of India, Narendra Modi has already started off with his work on the very first day of his Prime Ministerialship. The government of Narendra Modi on Tuesday (27th May, 2014) seems to bang on job as Modi announced the formation of a Special Investigation Team (SIT) to investigate and explore black money, which has been mostly salted away in foreign countries. The decision was taken in the first meeting of the union cabinet chaired by Prime Minister Modi, who further declared that the SIT will be headed by a retired Supreme Court judge, M B Shah and the decision on the SIT is in compliance with the Supreme Court. Telecom Minister Ravi Shankar Prasad will also be one of its head and the vice-chairman of the SIT will be another former SC judge, Arijit Pasayat.

"In light of the directions of the Supreme Court, we have constituted a Special Investigation Team (SIT) to unearth the black money. It was an important issue for us, and therefore it is a matter of assurance for us," Ravi Shankar Prasad told media here today. It will be assisted by the revenue secretary, directors of CBI, IB, RAW and ED, the CBDT chairman and an RBI deputy governor. The government was given a week by the SC to set up an SIT.

A press release added, "The SIT has been charged with the responsibility and duties of investigation, initiation of proceedings and prosecution in cases of Hasan Ali and other matters involving unaccounted money."

The team has decided the names of SIT members and have declared publicly also including secretary revenue, deputy governor of the Reserve Bank of India, director of the Intelligence Bureau, director of the Enforcement Directorate, director of the Central Bureau of Investigation (CBI), chairman of the Central Board of Direct Taxes and director of the Research and Analysis Wing (RAW).

The team of SIT constitutes all the highest level of financial, revenue and economic management of the country, which clearly indicates indicates the highest level of commitment of the new government of India, as stated by the minister. He further added, "We are committed to fighting black money".

Another added statement declares that “The SIT will also work out a comprehensive action plan to create an institutional structure that would enable the country to fight the battle against unaccounted money. It would report on the status of its work to the court from time to time”.

In a report in 2011, the ruling government of present India, Bharatiya Janata Party (BJP), had predicted India's black economy to be between $500 billion to $1.4 trillion. In addition BJP was the main opposition of the ruling party of 2011, Congress.  The US-based think tank Global Financial Integrity has pegged the illicit money outflow from India to the tune of $462 billion.

The black money is the money which is earned and relocated unlawfully in foreign countries in order to save tax, like Cayman Islands and Mauritius. It has been surveyed that nearly one third of black money transactions are believed to be in real estate sector. Also, manufacturing, gold and consumer goods purchases are the other major areas, where black money transactions can be made as to avoid paying tax to the government.

Stay tuned with lelobooks, an online bookstore and keep yourself updated with the latest happenings on politics.

Retelling of Indian mythology

O Rama of unequaled prowess,
This aerial car shining like the sun,
Moves as one pleases, wonderful and excellent;
This Pushpak of Kuber, robbed by Ravan in battle,
Is retained here for your sake;
The yonder aerial car, looking like a cloud,
Stands here and by which transport,
You can reach Ayodhya without any trouble.
May prosperity attend you!
- Valmiki Ramayan

The above verse describes the Pushpak Vimaan, perhaps the most famous airship mentioned in the ancient Hindu literature. Many Sanskrit epics contain references to such flying machines called the Vimaans/Vimanas. These Vimaans were said to be able to travel into space between different planets and were used by various denizens of the higher Lokas. In this post, we shall analyze the evidence in favor of such flying machines being available to the ancients and their similarities to the modern air crafts.

‘Looking back at the Hindu mythological past, just have a look at this cool dude with a majestic  kingdom, where all people liked him. But, his step-mom or something like his aunt, was kind of a bitch as she coerced her husband, the father of this cool dude to send the latter in the jungles. This cool dude was Ram or I should better say, Lord Rama for like more than 10 years or so. He decided to get along with his brother and wife on their request and had a great time together.’

We all have seen that many people come up with the retelling of the classical Ramayana, which is now popular on various social media platforms.  The point of this humorous snippet was to draw attention to an omnipresent phenomenon in Indian literature today –retelling of mythology.

At Lelobooks, we regularly review the latest books published by both new and experienced authors and has made this trend a popular one for some time now. More and more authors are coming up and taking upon themselves the task of re-construing classics and mythological figures, and giving us contemporary translations of them. For a relatable example, look no further than the Shiva trilogy as it surprised me by the portrayal of Sati, which has another angle that led it to be one of those stories which are different from the bedtime stories that I has always listened to.

So just see what is actually behind this trend? Are we just running out of new material and turning to tried-and-tested sources of wisdom for new stories or are we re-uniting with our pedigree in a newfangled way, while bringing in our thoughts to what might have been? As born and brought up in this cultural country, I would  like to believe and accept our gods and heroes in a more human light. These days, younger readers prefer their heroes to have both the shades of innocence and greys, including calmness and contentedness on one hand and human passions and weaknesses along with flaws and idiosyncrasies, on the other,  in order to civilize rather than glorify them. The whole process will make the people able to understand the how and whys of mythology with a more realistic and logical approach, in preference to recognize through unquestioning compliance or fear is fascinating and is also a positive development.

Author Devdutt Pattanaik is famous for his commonsensical and straightforward portrayal of the figures in ancient wisdom, and he goes so far as to state that mythology can be used as a tool to foster better business practices. This points to an interesting transition in the place accorded to mythology in our lives – from a means of remembering what has passed, to an almost textbook-like material which is very genuine and offers us something concrete that is very applicable to our daily lives.

So give it a thought that will this continue in future as well? Are we going to have more and more wannabe authors taking to ambiguous ancient texts in a bid to make a name for themselves? In light of the success that the present ones are enjoying will bring some change in the world? Well, it depends on how skilled the versions are. For every success story, there is also a handful of books that didn’t make it big, in spite of having tried out the same basic formula. While it lasts though, let’s enjoy the kaleidoscope of insight that this genre provides!

If interested in the genre we have highlighted, then explore this genre of books available at lelobooks.com, an online bookstore in India, which includes Sita: An Illustrated Retelling of the Ramayana and Shashi Tharoor’s The Great Indian Novel.

Sneak a peek into the man behind pornograhic with “Mastram by Akhilesh Jaiswal”

There was a time, when pornography  was read just in the loo and nobody had an audacity to read it openly on the internet. Over the time, the imagination has been soared out and today one sees penning porn for the drooling generation is a great idea for making money. Unzip that reticence!

In the upcoming film "Mastram", if you are expecting playing peek-a-boo with the porn industry, then you are in for an anti-climax. ‘Mastram’ is a fictional biography of a writer who is ready to exploit his literary skills and persuaded to give porn a chance, just to make ends meet. "Mastram" chronicling the life-story of a man who would be kink (y), is a sad, glum, wistful look at the life of litterateur who was persuaded to give porn a chance, just to make ends meet.

 

The protagonist becomes the hottest name in pornographic pulp fiction. The director, Akhilesh Jaiswal in his 98 minutes movie has attempted to do a task which is both different and daring, baring all the hypocrisies of the society that disgraces, makes numb and devours sex - all in the same breath. He lets the porn writer Rajaram, aka Mastram, played by Rahul Bagga in the movie, grow in the world with the subject of sex, a synonym for survival. He is persuaded to write dirty books in order to earn his livelihood. Rajaram is a product of consumerist culture. With creditors knocking down his door, he chooses a life after debt.

There is a marked dearth of frantic excitement in the narrative. If seen as a mating game, then "Mastram" is a lazy evening of half-hearted copulation. But, here in Mastram you will set to feel the pain behind the porn by meeting the man behind orgasms, taking the movie far above from pornographic. Jaiswal has torn out the layers of titillation and feels the soreness and solitude of an artist, who is obligated to sell sex when all he wants is to write literary works.

The movie is all about the consciousness and the quandary of a writer, who is torn apart between art and erotica. The problem with the movie is its narration, which is hell lot languid and staler about such an exploring subject. The story lacks resilience, as the background music drags the plot. The film otherwise, would have been something different and would have caught a lot more attention, but due to some of its weaknesses, it is missing its X-factor.

Rajaram (Rahul), a M.A in Hindi, quits his bank job in Manali to pursue his dream of being a novelist. He finds support only in his sanskari wife (Tara), and even after desperate attempts, all publishers reject his literary work because his kahanis have the matter but lack the 'meat'. Realizing that sex sells like hot samosas and lust 'whets' hungry minds over literature, the struggling Premchand in him begins churning out porn-packed in-paperbacks, under the pseudonym of 'Mastram'.

Mastram was India's Shakespeare of sleaze, the bard of the bawdy who controlled all the mind-fornication there was, that held all of North India in its 'jerky' grip through the 80s. Emphasized by a sense of tragedy, "Mastram" brings a contemplative, misery to the porn writer's life.

However, the film fails to succeed due to its narration. If you want to dig deep into the hearts of porn writers, who are otherwise looked down by the hyprocrite society.

For more reviews, tune in with lelobooks, an online bookstore in India! 

Tips for the online survival of your company

The companies out there which are available in the web world are seeking various strategies to promote the theme of their websites to clients. Everyone in the market is striving hard to make their presence and make a mark in the online industry. Moreover, to make a mark in the internet world to fall in the eyes of the Google and search engines. With the release of updates by Matt Cutt, Google has made it clear that it is going to eradicate old SEO strategies such as directory submissions, bookmarking and many more. Now Google is focusing on websites which have links conveying ‘quality contents’.

Google crawls those websites first which have original contents and resulting to the maximum Google searches of these websites. According to the latest trends in Google, there has been a little stress on the small and medium businesses which are available on the internet and in order to cope up with it these companies lay stress on content marketing, especially on content development, which is one of the most important reasons. When developing content for your website, make sure to highlight those points which attract the attention of Google. However, with the advancement in technology Google Matt Cutt are making things complex and convoluted for SEO professionals. It is a pretty difficult task as to make Google an acquaintance of your website and in order to be friends with Google, a website should be updated with SEO strategies.

Preserve your website with fine quality

While developing content for your website, make sure that you are not giving too much importance to your company. It will make your visitors to go away. Content on the website should have some sort of value and worth as to attract viewers. Be original and avoid the ’cliche languages’. Promote your brand image in such a way that it should interest the visitors. Give your website, such a representation that it looks different in terms of arrangement of contents. Just eradicate that content which have less value and is not worth keeping on your website. For example, if you are planning to open up an online bookstore, then you should keep in mind as not to add the products which show clichés.

Promote your website content by creating a large community

Create your brand image, which will create your market value through your website, which can be possible only by advertising and promoting contents to a large community. Moreover, in order to market your website you need to socialize the contents available on your website through the SEO techniques like valuable blogging, while making your presence in the social media. Google gives prime importance to websites that share valuable and important contents to a large community. Build a massive community through blogging, press release, articles in order to do sharing, which in result by getting active in social media networks such as Facebook, Google+, Twitter, linkedin, YouTube, etc. Create and share your content by sharing it with others. In addition to this, just keep on sharing with others while commenting on others blog posts and question forums, which will keep your website contents and links active, resulting in increasing the ranking of your website. Like, just in case you have an online bookstore in India, then you can make it global and reach out to the maximum visitors and readers through these social media networks as these days people find buying books online as the best option in their busy lives for its 24*7 availability.

Keep your contents lively

You should also consider that a website should also have an option of live chat along with sharing your links on the platform such as Google Hangouts and receive feedbacks as well as comments from connected communities. Moreover, this is an advanced formula of the content marketing and it increases the chances of your contents to reach out to the maximum visitors, which in result also give a boost to the brand image of your website. With that, not to forget about commenting on the posts of others as well, only then you will be able to maintain your presence on the internet world.

Be genuine

This is the universal fact that every time you cannot be 100% original with your ideas for the content in your website. Many a time if you notice that we all elaborate or modify the without completely copying the content from other websites. Even if you are putting an idea that has been used before, make sure that it is represented in an innovative manner or else the content will lose its value and ultimately reducing the ranking. With this, I would like you to know that even if you have opened up online bookstore, the books and the content on it should be of high quality so as to make your customers convinced about buying books online from your online bookstore.

To wrap up with the things with the last word about content marketing is that it is a fast growing trend and the new updates of Google add fuel to its growth. So, just simple blogging and article submission techniques will not work out for increasing Google ranking as Google also demands innovative corporate content writing techniques.

Develop your vocabulary by surfing through Online Bookstores

Ever heard  about browsing through some online book store and improving your vocabulary? Browsing through online bookstores is an excellent technique and at the same time it will give you a chance to find  some exciting and wonderful novels and intriguing literature at your fingertips. This is one of the most innovative and entertaining way to educate and, at the same time have fun with your family members.  All you need to have is a dictionary, a thesaurus, paper and pencil or Word document, time and of course little patience and with time you will learn from books online.

With the introduction of computers and the  internet, the lives of people have become far easy  and convenient, which has changed our lives in a drastic manner. Even though libraries and brick and mortar bookstores still exists in the market, yet online book stores in India have gained their market in the current scenario as it provides great convenience and choice at a single platform.  Now, you can learn easily in the luxury of your home just by clicking your mouse. Moreover, with this online book shopping facility, now you do not need to take some time off from your busy schedules and can buy books online at any hour of the day that too without any physical effort.

Pros of surfing and learning on the web world

The bookstores available on the internet not only give you the facility of its 24*7 availability, but also allows you to find out  descriptions, the synopsis, excerpts, reviews, feed backs and editorials of almost all the publications and you can pick and choose the book required for learning. The main motive is to learn new words, their meanings and how these words can be inculcated in the sentences. Moreover, it will help the children in improvising their reading skills. This technique helps in gaining confidence in oneself as with a greater level of understanding and knowing of how to apply particular words in a sentence, only improves his writing and verbal communication skills.

The strategy

Get some time off after your work and keep yourself away from television and things which keep you occupied and distracted. Just devote your 30 minutes, on surfing through these online bookstores on your computer system. Then, further select a subject in order to browse through different sections of books such as fiction, non-fiction, horror, or children.

Now select a title and start reading the synopsis, excerpts,descriptions, and editorials in search for unusual words. Next, look up the word in the dictionary for finding out its meaning and a thesaurus for related meanings and add to the selected word in your list. Follow this process for 30 minutes every day and revise the meaning of the words regularly. This way you will have fun with learning, thus you are building your vocabulary.

The most unique part in this type of learning is to find word followed by finding its meaning and definition, you have  already stored some information about it I your mind. Further writing and revising process reinforce the thought process and with this the hard copy of your learning will always be available to you for the usage of words. Make your learning process enjoyable and be creative with it.

You can also learn  some techniques through books by experts. So, just place your order at lelobooks, a leading online bookstore in India, where you can get a wide range of books on tips on how to browse and learn simultaneously. Also avail huge discounts on various categories and genres of books. Hurry now and get your book!

Tips to start an Online Business with the least resources

Ever thought of starting your business in the web world? Then, obviously you would be familiar with the advantages and benefits of having your own website, in order to establish the presence of your organization in the online world. Conversely, there might be certain factors that would be holding you back for example the potential start up costs involved, lack of knowledge or lack of time, leaving you behind with the unfulfilled dream of getting globalized through the internet world.

On the other hand, it may be possible that you might be already having a small business that is not present in the online world. Consequently, in order to create your online presence and get recognized in the global world and give a boost to your business, you need to follow certain important tips that will help you in starting your online business.

Deem over your target market

The first and the foremost step is to simply find out your target market, which means to know about the target audience of your business organization and you want to reach out to them. Moreover,  you want to make sure that you about your ideal customers. For example, do you want to target people who need help reading books  or want some information? Or maybe you want to target individuals who do not have the time for going shopping of books? Moreover, if  you do not define your target market, then your online bookstore will fade its presence in the market.

Get acquainted with your product/service

When it comes to figuring out how to open an online bookstore in India, you must know about your products and should be well informed about them. Moreover, if you are already having business running offline then you might give details about your local business, including your unique selling proposition (USP). You must also make sure that your product/service cater to the requirements of your target market. However, in order to open an online book shopping web portal, you make sure that you are passionate about it or else you would lag behind.

 Uncover an Affiliate Program

Affiliate marketing is considered as a great marketing tool which is used to make money over the internet. In a brief statement, it refers the way to make money while selling the products and services of other people. The trap is to find an associate program which offers a product/service for your anticipated target market.

Create your Online Presence

After getting an affiliated program in place, you will be necessitating a website in order to make your presence and reach out to the global customers. After making your website, you can start off with social media tools and can drag more and more people towards your website. You can also create social media pages for your website like Facebook or Squidoo and can give a great start to your business.

After that you know all about how to start your online business and give a boost to it. Get ready to open up an online business of yours. There are many shopping stores which are available online such as an online mobile store, online shopping store, online bookstore etc. which may interest you and find a target market who can indulge in online book shopping and can buy books online which will lead you to success.