Retelling of Indian mythology

O Rama of unequaled prowess,
This aerial car shining like the sun,
Moves as one pleases, wonderful and excellent;
This Pushpak of Kuber, robbed by Ravan in battle,
Is retained here for your sake;
The yonder aerial car, looking like a cloud,
Stands here and by which transport,
You can reach Ayodhya without any trouble.
May prosperity attend you!
- Valmiki Ramayan

The above verse describes the Pushpak Vimaan, perhaps the most famous airship mentioned in the ancient Hindu literature. Many Sanskrit epics contain references to such flying machines called the Vimaans/Vimanas. These Vimaans were said to be able to travel into space between different planets and were used by various denizens of the higher Lokas. In this post, we shall analyze the evidence in favor of such flying machines being available to the ancients and their similarities to the modern air crafts.

‘Looking back at the Hindu mythological past, just have a look at this cool dude with a majestic  kingdom, where all people liked him. But, his step-mom or something like his aunt, was kind of a bitch as she coerced her husband, the father of this cool dude to send the latter in the jungles. This cool dude was Ram or I should better say, Lord Rama for like more than 10 years or so. He decided to get along with his brother and wife on their request and had a great time together.’

We all have seen that many people come up with the retelling of the classical Ramayana, which is now popular on various social media platforms.  The point of this humorous snippet was to draw attention to an omnipresent phenomenon in Indian literature today –retelling of mythology.

At Lelobooks, we regularly review the latest books published by both new and experienced authors and has made this trend a popular one for some time now. More and more authors are coming up and taking upon themselves the task of re-construing classics and mythological figures, and giving us contemporary translations of them. For a relatable example, look no further than the Shiva trilogy as it surprised me by the portrayal of Sati, which has another angle that led it to be one of those stories which are different from the bedtime stories that I has always listened to.

So just see what is actually behind this trend? Are we just running out of new material and turning to tried-and-tested sources of wisdom for new stories or are we re-uniting with our pedigree in a newfangled way, while bringing in our thoughts to what might have been? As born and brought up in this cultural country, I would  like to believe and accept our gods and heroes in a more human light. These days, younger readers prefer their heroes to have both the shades of innocence and greys, including calmness and contentedness on one hand and human passions and weaknesses along with flaws and idiosyncrasies, on the other,  in order to civilize rather than glorify them. The whole process will make the people able to understand the how and whys of mythology with a more realistic and logical approach, in preference to recognize through unquestioning compliance or fear is fascinating and is also a positive development.

Author Devdutt Pattanaik is famous for his commonsensical and straightforward portrayal of the figures in ancient wisdom, and he goes so far as to state that mythology can be used as a tool to foster better business practices. This points to an interesting transition in the place accorded to mythology in our lives – from a means of remembering what has passed, to an almost textbook-like material which is very genuine and offers us something concrete that is very applicable to our daily lives.

So give it a thought that will this continue in future as well? Are we going to have more and more wannabe authors taking to ambiguous ancient texts in a bid to make a name for themselves? In light of the success that the present ones are enjoying will bring some change in the world? Well, it depends on how skilled the versions are. For every success story, there is also a handful of books that didn’t make it big, in spite of having tried out the same basic formula. While it lasts though, let’s enjoy the kaleidoscope of insight that this genre provides!

If interested in the genre we have highlighted, then explore this genre of books available at lelobooks.com, an online bookstore in India, which includes Sita: An Illustrated Retelling of the Ramayana and Shashi Tharoor’s The Great Indian Novel.

Surprise your mother on Mother’s Day with token of love

It is said that a “Mother” is the unsung hero of each one of our lives. She loves unconditionally,  sacrificing everything in order to enrich the life of her offspring. Thus, showing some appreciation to our mother is the least we can do as even our lives would fall short in front of their sacrifices. Although, the appreciation towards our parents should be shown everyday of our lives, still I find it a great idea for extra appreciate my mom, this year on the special day dedicated to mothers.  I have no idea how hard yet amazing motherhood would be, but I know that it is one of the most beautiful feeling a mother possesses, and this fact gains my love and respect for my mom (and anyone out there who has ever raised a child) which is growing more and more with each passing day.

Mother’s Day is just reaching and in order to thank my mother for all the love and concern, I have decided to give a blow to the passion of my mother as she loves to read in her free time (which has become a long past) with all our responsibilities and has left her passions far behind. So, here I am dedicating this article to my very own mom and all other moms out there who loves to read with these amazing reads. Happy Mother's Day to my very own wonderful mom and all of you mamas out there!

How (Not) to Murder Your Mother by Stephanie Calman

The book has given a humorous, amusing and touching take on the mother-daughter relationship, which has been penned by bestselling author Stephanie Calman. On her complaining relationship with her mother, she comments: “We have some things in common. For example, we both make our scrambled eggs without stirring them and we’ve both dated heroin addicts. But it’s not really enough to get us through a weekend.” Present her with vigilance! Loads Of laughter! Indulge in online book shopping and surprise your mom with this special book at her doorstep.

How Not to be a Perfect Mother by Libby Purves

The book will provide you with a fresh look and will bring the process of parenting classic up-to-date for a new generation of mothers and mothers-to-be. The book will provide you with an overview of an irreverent and humorous look at the trials and tribulations of motherhood, Radio 4's Libby Purves has created an invaluable survival guide so that even the most unpromising Madonna can cope with the baby years.

The novel covers the topics such as pregnancy, preschoolers, sibling fights, fraught outings, nannies and careers. Truly an invaluable guide to be an imperfect mother and, most importantly, enjoying it.

Will raise a smile with exhausted young mothers everywhere. Available at Lelobooks, a pioneer online bookstore!

 Momnesia: A Humorous Guide to Surviving Your Post-Baby Brain by Shannon Payette Seip and Adrienne Hedger

The novel, "Momnesia" is stuffed with all sorts of laughing matter, as any new mother will find herself with the characters. New reports show that women experience absent-mindedness, including memory loss, lack of sleep, hormone overload, and an incapability to contemplate, at some stage in pregnancy and shortly after giving birth.

But this book is the perfect story of hilarious elements and is a perfect chronicle of how-to guide to help mothers retrieve their brain and conspires to extinguish a new mom's brain. For any new mum showing signs of ... forgetfulness. What rises in its place is a brain that's fuzzy, and focused only on the basics: food, poop, and sleep.  Momnesia is a sweet and funny gift that's perfect for celebrating baby showers and congratulating new moms. Buy books online and surprise your mom with this hilarious book as it is an easy win that will cajole and inspire her.

 The above mentioned books are some of the most hilarious, witty entertaining yet truthful books which will help your mother to recall her time. So, just grab your desired book for your mother from lelobooks, an online bookstore in India. Avail attractive discounts on the occasion of Mother’s Day and make your mother feel special. Hurry Now!

Tips to start an Online Business with the least resources

Ever thought of starting your business in the web world? Then, obviously you would be familiar with the advantages and benefits of having your own website, in order to establish the presence of your organization in the online world. Conversely, there might be certain factors that would be holding you back for example the potential start up costs involved, lack of knowledge or lack of time, leaving you behind with the unfulfilled dream of getting globalized through the internet world.

On the other hand, it may be possible that you might be already having a small business that is not present in the online world. Consequently, in order to create your online presence and get recognized in the global world and give a boost to your business, you need to follow certain important tips that will help you in starting your online business.

Deem over your target market

The first and the foremost step is to simply find out your target market, which means to know about the target audience of your business organization and you want to reach out to them. Moreover,  you want to make sure that you about your ideal customers. For example, do you want to target people who need help reading books  or want some information? Or maybe you want to target individuals who do not have the time for going shopping of books? Moreover, if  you do not define your target market, then your online bookstore will fade its presence in the market.

Get acquainted with your product/service

When it comes to figuring out how to open an online bookstore in India, you must know about your products and should be well informed about them. Moreover, if you are already having business running offline then you might give details about your local business, including your unique selling proposition (USP). You must also make sure that your product/service cater to the requirements of your target market. However, in order to open an online book shopping web portal, you make sure that you are passionate about it or else you would lag behind.

 Uncover an Affiliate Program

Affiliate marketing is considered as a great marketing tool which is used to make money over the internet. In a brief statement, it refers the way to make money while selling the products and services of other people. The trap is to find an associate program which offers a product/service for your anticipated target market.

Create your Online Presence

After getting an affiliated program in place, you will be necessitating a website in order to make your presence and reach out to the global customers. After making your website, you can start off with social media tools and can drag more and more people towards your website. You can also create social media pages for your website like Facebook or Squidoo and can give a great start to your business.

After that you know all about how to start your online business and give a boost to it. Get ready to open up an online business of yours. There are many shopping stores which are available online such as an online mobile store, online shopping store, online bookstore etc. which may interest you and find a target market who can indulge in online book shopping and can buy books online which will lead you to success.

Book Review: If Its Not Forever Its Not Love by Durjoy Datta and Nikita Singh

These days, the market has been flooded with love sagas and at times, it creates a feeling of nausea to some while looking at the cascade of this genre of books at the stores. However, I would suggest you to not to consider this book ‘If it’s not forever, it’s not love’ by Durjoy Dutta in the category of those stereotypes mushy love stories and has been given a sensitive angle to the story by presenting the protagonist as a bomb blast victim striving to achieve salvation. As the title of the book suggests, the story celebrates true platonic love in the most enchanting form. The book has been penned by young writers and the story has been narrated in such a way that youth relates themselves with it.

When speaking about its performance, I would like to mention that it has been ranked as No. 8 by Hindustan Times in today's edition. The publisher of 5 bestsellers, Durjoy Dutta has an average fan base of 1,50,000 readers and Nikita Singh, the co-writer of the novel has 2 best sellers to her credit and has done an excellent job with her third literary work.

The story and narration of the book puts in the initial pages a sense of tension and trauma of Deb, which will give you a ray of hope, of the arrival of something fresh in the upcoming pages.there has been some funny element in the book which makes it more interesting to read. In addition, there are some jokes, I would rather refer them as PJ’s, which actually wins. This time, the authors have described the love story of Deb and Avantika in a different style and have portrayed the consequences of getting addicted to drugs is perfectly drafted, which interests me the most.  In particular, 202nd page made me jump off my bed.

When talking in detail about the writing style of Durjoy Dutta, he is trademarked for the too much sex elements in his books. However, his last book, You were my crush made me to think and buy this book as it had only story and this time no sex.

The book opens up with a scene of the bomb blast and the narrator of the story encounters it on his way to the office.  This time, the author has put in an emotional story and has related the story to what happens to the people in the picture. The central plot gave me a picture of the Tamil Movie Engeyum Eppothum, which dealt with the lives of people getting stuck in a bus accident.

The protagonist of the story, Deb, one fine morning goes to his office and on his way, he encounters, where he gets stuck with a bomb blast. Though nothing happens to him, he gets disturbed by the scenes around him. After a few days of shock, he again visits the blast site and finds a diary.

He reads the diary and gets engrossed with the story of the dead man and his romantic life. The diary is burnt at the ends and hence the ending is yet to discover. So, he sets out to find the story along with his girlfriend Avantika, friend Shrey and his crazy girlfriend, Tiya. The journey makes them travel all across India and in the process, they learn a lot about human characteristics and behavior. The story is crazy in nature and engrossed me with the word ‘Indirect Expenses’ from his MBA. What they find about the so called dead man and his life forms the rest of the story.

The book is just amazing read and is a good time pass. If you want to make your weekend an enjoyable one, then just place your order at lelobooks, an online bookstore in India and get it at your doorstep, as online book shopping will help you to get your products in the comfort of your home. 

On the occasion of Labor Day read "Labor Day by Joyce Maynard"

The protagonist is thirty something and reminisces about the time when he was thirteen years old and went through a family clash. Today, in his thirties, the narrator has once again has been occupied with the same setting that he used to encounter during his teen years, which recalled his mind about his long gone past with an odd family setting, which bears resemblance to Maynard herself.

This is the sixth novel by Joyce Maynardand fit in the sub genre of broken dreams. It has been observed that the holidays in American fiction are often tearful crossroads where it is seen that domestic expectations often have conflicts with domestic reality. This is a chronicle which records the tension and anxiety by the end of summer weekend in the year 1987 in a New Hampshire Town.

With the Labor day fast approaching, I am already looking forward to the last-blast-of-summer rituals, family barbecues and backyard baseball games. The narrator of the book is Henry, who is in his early thirties and looks back on his fateful 13th  year during the time when he used to live with his mother after the divorce of his parents. This new novel by Joyce Maynard with a touch essence which is shaping up like the rest of his lonely summer with nothing to do except watch television, play with his hamster and fantasize about his female classmates. However, on one Thursday before Labor Day weekend  his life changes as his mother persuades him to go on a back-to-school shopping trip to the local Price mart. There, he meets an unkempt man who asks him for a ride. "I'd be careful not to get blood on your seat," he says.

This mysterious bleeding man named Frank turned Henry’s life over the next five days, where the latter  will learn some of life's most valuable lessons: how to throw a baseball, the secret to perfect pie crust, the breathless pain of jealousy, the power of betrayal, and the importance of putting others—especially those we love—above ourselves. And the knowledge that real love is worth waiting for.

The man named Frank makes a satire on the family values of Henry, however everything is played solemnly straight: and the outrageous implausibility of it all undermines any attempts at tension and suspense.

JOYCE Maynard is an acclaimed author and has come up with a beautiful, emotional tale of love, sex, adolescence, and distressing betrayal and makes the readers to witness all this through the eyes of a young teenager. Truly a moving novel, which will be a perfect read for your summer weekend. So just grab your book from lelobooks, an authentic online bookstore in India and also avail attractive discounts on the occasion of Labor Day and win exciting gift hampers. Order now!

Lelobook excerpt: Marketplace 3.0 by Hiroshi Mikitani

Hiroshi Mikitani, Japanese e-commerce guru has come up with his groundbreaking rules by breaking all the previous rules. The author is Harvard-educated and founded Tokyo-based Rakuten in 1997 and turned it into the world’s third-largest e-commerce company, which includes Kobo and Buy.com.  He has around 95 million products in his online shopping store in Japan and has around 40000 merchants.

In his debut book, the author at 49 has come up with some of the philosophies to empowerment and collaboration, defying the conservative wisdom, which claim to be the future of growth and globalization strategy.

In this book, he has described his maverick business philosophy, which challenges conventional wisdom and empowers sellers to develop long-lasting relations with their clients. The book states that in the year 2010, Mikitani recognized and discovered that the world was “heading towards a more borderless economic experience,” and the international language of business is English as it is spoken worldwide. Moreover, this so called Englishization has eradicated the need for interpreters and sped up internal communication. He has also mentioned in the book that, “Interactions between employees in different countries that used to take two or three days could now take two or three minutes”.

He has even challenged the contrasting his own with that of his main competitor, Amazon.com, Mikitani emphasizes that the Internet is not a mere vending appliance, but an important tool which is used for alliance that enables business persons and clients to correspond directly in a unremitting loop. The author, in the book has put in efforts to offer guidelines on how other organization can also employ this approach in their businesses and make their companies globally recognized. He further states the solutions and procedures of making the online shopping experience an entertaining one and the need of human touch and its importance in the success of a business.

The book is a practical guide to “the Rakuten way.”

Get this book and get ready to participate in the rat race of the online world as this will tell you many tactics of leading in the online industry and make your store globally recognized. Available at lelobooks, best online bookstore in India and it also offer various attractive discounts and exciting gift hampers, that too at your doorstep with your favorite book. So, order now!

Email marketing: The Advanced theory of Corporate Marketing

In the present era, with the advent of new technologies, the very phrase of marketing has altered and changed in a radical manner. The recent learning's and developments recommend that email marketing carries its own significance like the social media marketing and promotion.

These days marketing companies and promoting the in the global world through the channels such as social networking web pages like twitter, Facebook and You tube, which have become a common trend now. Yet, there are various corporate organizations which still use email marketing as a prospective advertising system. According to a survey that held recently, there are more than three billion email users worldwide. There are various services available on the web world other than email marketing that you can find and opt in order to promote your website in the global world. You can just use the services available and consider which is more convenient to use.

The service of emailing is indeed a direct and subjective marketing tool as when opting this channel as a marketing tool for your business, you can communicate and convey all messages and text be it personal, commercial or strictly business messages. The service of email marketing does work in your favor as it can target multiple prospects such as maintaining contacts with several customers at the same time this technique is the ease of conversation as well as keep the customers updated with the latest news. This technique also possesses the element of privacy along with the expediency of the users. Moreover, the most prominent aspect of this technique, it is instant means of communication and there is no lagging of time involved in the process, allowing a business to run smoothly. The basic and essential categories of email marketing include direct emailing, transactional emails, etc.

Direct emailing is one of the most common technique of marketing as the organizations gather many potential email addresses through multiple sources and then send direct messages to the appropriate email address for promoting their products and concepts. However, it lacks in tracing the customers’ status as if the customers are potential buyers or not.

Whereas transactional email services serve a high end professional purpose. These type of technique traces the activities of the customers from the online buying of products, dropped basket messages or email services. This technique has an advantageous feature of identifying the real customers or the potential buyers. In a business or trade, this technique is very effective as compared to the direct emailing service.

Furthermore, the technique of transaction email has the benefits of cross-selling. For instance, a customer buys leather goods through the online store and through that page a customer can also be taken and referred to the other online stores and can compare prices and can also find products with attractive discounts through promotional adds by the medium of transactional mails.

There is no doubt that the growth of the internet technologies has triggered through more and more inclusive of email marketing companies in the world. These email marketing services also provide services such as the write ups of articles, press releases, sales letters, newsletters, blog and many more things that help the companies to promote their companies in the online world. These days, with the advancement in technology, there are other services also provided by online marketing companies such as promotional videos, colorful banners, and a lot more which plays an important role in online business marketing.

The most important feature which every business organization looks for is the cost-effectiveness of a service and this technique of email marketing is indeed a very cost-effective service. Then, here in email marketing you can communicate to your customers with bulk communication, which means you can convey your messages and news to as many as customers you want, which is a basic concern of a corporate marketing. Email Bul communication is flexible and well as popular source of marketing but only carries one disadvantage of delving into spam mails. However, it can be controlled by opt in emailing too. Thus, hire a good email marketing company and take your organization to heights. You can also read out some authentic and well versed books by experts and can indulge in these techniques on your own. Place an order right now at lelobooks, best online bookstore in India and avail attractive discounts! 

Book Review: The Magic Moonlight Flower and Other Enchanting Stories by Satyajit Ray, Translated by Arunava Sinha

In the era of the nineties, where one of the most important traits of children was read and hear the standard fare of stories and sagas that are fairly common across all Indian households like Akbar and Birbal, Panchatantra, Jataka Tales and Tenali Raman. There, some of the great writers who contributed to the society with substantial literary works were quite neglected and came into limelight at a much later period and their works were exposed to the readers much later part of the age than the age it was intented for. However, the great works created by these celebrated writers like Satyajit Ray, Ruskin Bond etc. captured the reader’s attention who than thoroughly enjoyed the creative works by them. The book is dedicated to that age, which has been often ignored by most of us and one wishes to have some knowledge and time to do things which can otherwise bring in a lot more fun at a given age.

In this book, the author has compiled 4 stories of kings, princess, young heroes, demons, ogres and magic –ingredients which help in crafting a perfect children’s story. "The Magic Moonlight Flower and other enchanting stories" is a combination of various genres like a fairy tale, fantasy, science fiction etc, which represents the literary flair of Ray who was a creative writer and demonstrator for children and young adult readers.

This story was first translated from Bengali by Arunava Sinha and the first story in the book tells a tale of  Sujan Harbola, the boy who is known for speaking to the birds. The author in this book has woven this first story which is based on the rare gift of mimicry, the art of imitating birds and animal calls. Truly an exotic story which even children would not have heard before.

 This tale is about this simple boy who fantasizes to get married to a princess. The author has employed some of the original illustrations which make it even more interesting.

The second story in the book is about "Gangaram's Lucky Stone" in which Ray has celebrated the virtues of sincerity and the aptitude to keep one’s faith in the righteousness of humankind. The book consists of stories like Ogre And the Princess and the Magic Moonlight Flower.

The last story tells a tale of a boy who tries to obtain  a magical flower which can save his father from "miseria", a deadly disease that robs the soul of its will to live.

Satyajit Ray, recognized as a publisher, calligrapher, illustrator, graphic designer and film reviewer. He has crafted eternal fictional characters like Feluda, Professor Shonku, the sleuth and the scientist. The author narrates in a simple manner and has painted a vibrant picture with his words that keeps his readers captivated onto his books. The translation by Arunava Sinha, has managed to preserve the constancy of the stories.

Pick out this book for your children that will take them to the world of fantasy and will enable them to make imaginations which in turn will help to make the creative in nature. So, what are you waiting for…Just get ready for infuse some creativeness in your children by buying books online and thus get these at your doorstep. Available at Lelobooks, best online bookstore in India!

Hurry now and grab your book!

Books to Read Prior to Elections

In India, one of the biggest challenges is conducting of elections at peace. Since, India has adopted a parliamentary democratic form of government, the state assemblies, elections to parliament, and the local bodies are being held and organized at a particular given time, which is decided fixed by the election commission. These days, everyone is talking about elections, as politics this season has acquired a new flavor. This election season, India has seen a different approach towards the election by both adults and youths and the passion and fervor in them is highly appreciated. Everywhere there were discussions about voting, elections and much awaited election results, which has been an invariable characteristic in the past few months. When, everyone is involved in political discussions, why do you take a back seat in this burning issue of discussion, and in order to take you to the frontage and let you involve in these, we have brought you with the latest and the hottest insider accounts along with some of the political biographies introduced in this election season. Just take a look at the compilation of books that will create commotion this election season.

The Accidental Prime Minister by Sanjaya Baru

 The book needs no introduction! Released on 11th of April this year, the novel has already taken the country by a tornado. Sanjay Baru, the author of this book has worked as a Media Advisor to the Prime Minister Manmohan Singh for 4 long years. This insider account unravels the stressed, tensed and complicated temperament of Manmohan Singh’s relations with Sonia Gandhi. The novel fairly dictates about the condition and position of Mr. Singh, which was entirely in control of his cabinet. The books reveal the actuality, which was hidden behind the political doors of the government. Being an associate of Manmohan Singh, the author has thrown light upon the truth during his 4 long serving years to him and puts into words in this novel. The book states that the Prime Minister of India was completely in control of the president of Congress Party, Sonia Gandhi.

 “There cannot be two centers of power. That creates confusion. I have to accept that the party president is the centre of power. The government is answerable to the party”, Manmohan Singh alleges to the author, his ex-media advisor and states that he has penned down this novel in order to gather ‘empathy’ for the besieged and stressed out PM. The timing of the launch of this book has further  has enhanced its value and could not have been better, making it a hot topic and sensation courting controversy, this election as is an insightful, accurate and full of tittle-tattle of what happens in the political corridors.

Narendra Modi – A Political Biography by Andy Marino

The novel describes about the leading Prime Ministerial candidate race of India, Narendra Modia, who today is considered as one of the most powerful  and controversial leaders in the recent time. The decision made by BJP Party of having electoral campaign, exclusively focuses on giving the nation “Modi Sarkar”, a real testament to the growing impact and influence of the mentioned candidate, Narendra Modi.  The novel throws light on the complementary models of domination in Gujarat together with comprehensive statistical inputs. The book describes the journey of Modi’s life, right from his childhood to his meteoric political rise. The content of the novel has some of the scenes and has been derived from his exclusive meetings with Narendra Modi and his supporters, opponents and other political leaders.

This election season, take part in the political discussion and know more about the politics of India by reading these political books and thereafter decide the right candidate to vote. Get your political books which are available in abundance at lelobooks. Order now and get your book at the doorstep. Also avail huge discounts and various exciting gift hampers with online book shopping.

Book Review : Jobless Clueless Reckless by Revathi Suresh

Jobless Clueless Reckless  is a young-adult fiction penned by Revathi Suresh and brought it out as her debut novel. The novel has intriguing outset that it hooked me with its very first page and of course with its catching title, which states the current situation of a person known to me.

When I read the title, there were the warning bells ringing in my mind about the book and thought about the book if it would have been related to some IIT, IIM Oor MBA.

In one of her blogs Revathi has stated, “I figured I didn’t have the magic formula. I didn’t have an IT background. Nor had I ever been part of any other kind of set up that allowed me to lean heavily on my job or my life for inspiration. Depressing. Life sucked because it was good.”

The novel deals with the teenage issues, the story will take you to your teenage time with the occurrence of the instances which seem to be as unreasonable and things go on changing at a rapid pace. It happens with everyone.

The novel does not carry any storyline and is not even started with definite beginning or ending. Revathi has even said, “There’s no summing it up and no synopsising it.” The author has well written about this teenage phase that every one of us goes through and thus enables us to see and feel it through the eyes of Kavya.

This female protagonist adorable, humorous, tongue-tied, amusing, smart and silly; and she grabs our interest in her life with her day to day routines and makes us to hear what she has to speak share with us.

The novel is simple and there isn’t much to speak about its language and will take you to your teenage days. A clear pick from the book is that it has the word dude in its every third line along with many more words that are teenage picks.

The book turned out to be a sincere, open, sensible and humorous. The author has stirred the real life issues faced by teenagers such as smoking, teenage pregnancy, drugs, drinking, body issues, peer pressure and puberty issues without getting preachy. The book is overall an enjoyable read, an excellent attempt by Revathi Suresh. You can grab your book by placing an order at some of the authentic online book stores in India such as infibeam, bookadda, lelobooks etc and avail attractive discounts! Hurry now!

Make Google Your Friend

There had been a time when promotion of a web page was a simple task in order to bring it to the Google searches. To raise Google ranking, one just needed to have the fundamental knowledge about HTML, right keywords, Meta tags and the purpose used to be solved. However, with the advancement in technology Google Matt Cutt are making things complex and convoluted for SEO professionals. It is a pretty difficult task as to make Google an acquaintance of your website and in order to be friends with Google, a website should be updated with SEO strategies. 

Here below are some of the tips that will help you in optimizing the search engines. 

Follow the fundamentals of marketing – Prior to the promotion of the theme of your website, consider the target audience and know about their location and what are they seeking for. Research profoundly and then, conclude with things. 

Look for a perfect website structure – Google catches the website which is well linked.  The high quality websites lead visitors from one page to the another without any obligation and the users must be allowed to land into their desired page with just a click or two. The website also should not have unwanted links.

Consider the quality of contents- Ensure yourself about the contents on your web page and check that these are not copied. A genuine website contains original contents as Google identifies the authenticity of a website through the richness of he contents available on it.

Have linkage with social media- There used to be a time when mere book-markings and directory submissions were sufficient for increasing rankings. But, today it has become mandatory for the websites to share the website’s theme in social media web pages of Facebook, linked in, google+ etc. as it will help you to gain your popularity and Google rankings. 

Don’t over-optimize- Today, in order to get higher rankings in the search engines tend to over-optimize with internal links, anchor text, and other footer links in a web page. It can otherwise will have diverse effects on page rankings.

Create your brand name – Put in efforts for building massive connections and back links which helps in creating your connections thus making you popular on the web world.

Be updated- Update your website with the latest developments which will enable you to engage in a long lasting friendship with Google, and keep the rankings of websites high.

For implementing these tips, you can also consider few books which will help you in increasing your rankings. Books available at Lelobooks at attractive prices! Hurry now!

Expand your Reach with SEO Services

Today, social media is a new buzzword which is on its rise as this social media marketing has acquired the garb of the modern-day advertising. Social media paved us a way to get recognized in the global market, where the world is going online and is taking web on the rise, there you will find that there will be hardly anything left unnoticed, at the hands of social networks.

Search engine optimization services gives an absolute volt face to the international marketing strategies as it optimizes its social marketing techniques by employing various online strategies. These strategies indulge in multi-tasking job with proper guidance and knowledge. The trend of social media has taken up a frontage in this techno era and is springing up at such a rapid pace. Today, people are increasing using the internet and social networking sites in their schedules to the degree which has converted them into citizens as in the present age, every one of us have virtual social circles in digital formats and we all share day to day happening with our virtual friends in the form of comments, chitchats, scraps and tweets.

Hats off to these social networking sites as this has increased our level of dedication towards them, where your world is on the web, then why to keep your business offline and lag them behind. When taking a decision of bringing in your business to the web world, you need to consider the most popular and virtual social networking sites which can help you to generate more and more profits out of your business.

 

In order to generate profits you need to create a benchmark in your business, you need to recognize your brand to more and more customers. Today, to survive in the online area, you need to make the utmost use of social media as it has become a surviving essence like oxygen for preserving and sustaining your business. Drag in more and more business towards your website and convert them into your potential clients by making the best use of social networking sites like Facebook, Twitter, LinkedIn, YouTube and Reddit and expand your reach. Social Media is the be-all and end-all of the online business.

Services:

1.    Forums: Endorsing your website through this medium is one of the easiest way to publicize your website by using keywords as to make your website visible in the online world.

2.    Blog: Blogging is considered as the most effective and inexpensive way of fetching in more and more traffic towards your website by providing the readers information about your website. It also helps a website to create its identity and ultimately will render you to create your brand name.

3.    Article submission: Article submission is yet another effective tool, which will help you to create your brand value. The process also helps in creating an authentic image of your website. Articles with well versed language will enable to drive more and more traffic towards your website.

4.    Video Optimization: Video optimization helps in increasing the online presence of your website which will ultimately help you to create your brand name and generate more profits. 

5.    Bookmarking: It is another way to get popularized on the web world as the users can make your website page as a bookmark and will again and again follow your page. However, for this you website should have apt information with well versed words.

6.    RSS feeds:  RSS feeds will help you in circulating the latest news about your website.

7.    Press Release: Press Release helps in getting a website on the top position. However, this strategy requires creativity and apt information; and ultimately will help you in creating your brand name by increasing your online presence. Following the above said strategies your website will certainly drive more and more traffic and ultimately will help you to generate more and more profits.

There are various books available which will help you to learn these strategies and help you to generate more income. To get these books you can visit at lelobooks at attractive price.