Tips for the online survival of your company

The companies out there which are available in the web world are seeking various strategies to promote the theme of their websites to clients. Everyone in the market is striving hard to make their presence and make a mark in the online industry. Moreover, to make a mark in the internet world to fall in the eyes of the Google and search engines. With the release of updates by Matt Cutt, Google has made it clear that it is going to eradicate old SEO strategies such as directory submissions, bookmarking and many more. Now Google is focusing on websites which have links conveying ‘quality contents’.

Google crawls those websites first which have original contents and resulting to the maximum Google searches of these websites. According to the latest trends in Google, there has been a little stress on the small and medium businesses which are available on the internet and in order to cope up with it these companies lay stress on content marketing, especially on content development, which is one of the most important reasons. When developing content for your website, make sure to highlight those points which attract the attention of Google. However, with the advancement in technology Google Matt Cutt are making things complex and convoluted for SEO professionals. It is a pretty difficult task as to make Google an acquaintance of your website and in order to be friends with Google, a website should be updated with SEO strategies.

Preserve your website with fine quality

While developing content for your website, make sure that you are not giving too much importance to your company. It will make your visitors to go away. Content on the website should have some sort of value and worth as to attract viewers. Be original and avoid the ’cliche languages’. Promote your brand image in such a way that it should interest the visitors. Give your website, such a representation that it looks different in terms of arrangement of contents. Just eradicate that content which have less value and is not worth keeping on your website. For example, if you are planning to open up an online bookstore, then you should keep in mind as not to add the products which show clichés.

Promote your website content by creating a large community

Create your brand image, which will create your market value through your website, which can be possible only by advertising and promoting contents to a large community. Moreover, in order to market your website you need to socialize the contents available on your website through the SEO techniques like valuable blogging, while making your presence in the social media. Google gives prime importance to websites that share valuable and important contents to a large community. Build a massive community through blogging, press release, articles in order to do sharing, which in result by getting active in social media networks such as Facebook, Google+, Twitter, linkedin, YouTube, etc. Create and share your content by sharing it with others. In addition to this, just keep on sharing with others while commenting on others blog posts and question forums, which will keep your website contents and links active, resulting in increasing the ranking of your website. Like, just in case you have an online bookstore in India, then you can make it global and reach out to the maximum visitors and readers through these social media networks as these days people find buying books online as the best option in their busy lives for its 24*7 availability.

Keep your contents lively

You should also consider that a website should also have an option of live chat along with sharing your links on the platform such as Google Hangouts and receive feedbacks as well as comments from connected communities. Moreover, this is an advanced formula of the content marketing and it increases the chances of your contents to reach out to the maximum visitors, which in result also give a boost to the brand image of your website. With that, not to forget about commenting on the posts of others as well, only then you will be able to maintain your presence on the internet world.

Be genuine

This is the universal fact that every time you cannot be 100% original with your ideas for the content in your website. Many a time if you notice that we all elaborate or modify the without completely copying the content from other websites. Even if you are putting an idea that has been used before, make sure that it is represented in an innovative manner or else the content will lose its value and ultimately reducing the ranking. With this, I would like you to know that even if you have opened up online bookstore, the books and the content on it should be of high quality so as to make your customers convinced about buying books online from your online bookstore.

To wrap up with the things with the last word about content marketing is that it is a fast growing trend and the new updates of Google add fuel to its growth. So, just simple blogging and article submission techniques will not work out for increasing Google ranking as Google also demands innovative corporate content writing techniques.