Make Google Your Friend

There had been a time when promotion of a web page was a simple task in order to bring it to the Google searches. To raise Google ranking, one just needed to have the fundamental knowledge about HTML, right keywords, Meta tags and the purpose used to be solved. However, with the advancement in technology Google Matt Cutt are making things complex and convoluted for SEO professionals. It is a pretty difficult task as to make Google an acquaintance of your website and in order to be friends with Google, a website should be updated with SEO strategies. 

Here below are some of the tips that will help you in optimizing the search engines. 

Follow the fundamentals of marketing – Prior to the promotion of the theme of your website, consider the target audience and know about their location and what are they seeking for. Research profoundly and then, conclude with things. 

Look for a perfect website structure – Google catches the website which is well linked.  The high quality websites lead visitors from one page to the another without any obligation and the users must be allowed to land into their desired page with just a click or two. The website also should not have unwanted links.

Consider the quality of contents- Ensure yourself about the contents on your web page and check that these are not copied. A genuine website contains original contents as Google identifies the authenticity of a website through the richness of he contents available on it.

Have linkage with social media- There used to be a time when mere book-markings and directory submissions were sufficient for increasing rankings. But, today it has become mandatory for the websites to share the website’s theme in social media web pages of Facebook, linked in, google+ etc. as it will help you to gain your popularity and Google rankings. 

Don’t over-optimize- Today, in order to get higher rankings in the search engines tend to over-optimize with internal links, anchor text, and other footer links in a web page. It can otherwise will have diverse effects on page rankings.

Create your brand name – Put in efforts for building massive connections and back links which helps in creating your connections thus making you popular on the web world.

Be updated- Update your website with the latest developments which will enable you to engage in a long lasting friendship with Google, and keep the rankings of websites high.

For implementing these tips, you can also consider few books which will help you in increasing your rankings. Books available at Lelobooks at attractive prices! Hurry now!