No realm for Women, at least in Chetan Bhagat’s world

Bibliophiles and book lover out there…this is of your interest and to stir you being lost in the world of books and literature. We all might have seen books written on various subjects as there are books that rattle nations  and force them to confront their prejudices and hypocrisies. Some books have been written on the subjects which evoke a sense of loss, predict disaster, death and dystopias, some of which help us to discover us and our aim in life. Then, you can also find some of the books which will disturb, amuse, instruct, entertain, move, provoke, breathe, play, and resonate. And in the world of books, there are books by the celebrated figure Chetan Bhagat.

In compliance with the World Culture Score Index, India stands among the top nations when it comes to literary knowledge and people’s intention of spending hours on reading per week. This celebrated Indian writer in the contemporary world is considered as the biggest selling English language novelist in India’s history and is crowned with the title 100 Most Influential People in the World in Time magazine’s.

In this write up, I am going to tell you, like a modern day Cassandra, the reason predicting doom for Indian women, especially in Bhagat’s world, might be little exaggerating it. As in all the five novels published by him, which includes Five Point Someone, One Night @ the Call Centre, The 3 Mistakes of my Life, 2 States and Revolution 2020 are explicitly and unapologetically written focusing over the life stories of men. Their goal, their dreams, their forge bonds of friendship, their rivalry with other men, their mistakes, their efforts to overcome obstacles, their fun and their lives. Gosh…what about women? Mr Bhagat seems to be quite self obsessed with masculinity and has portrayed female characters with painstaking creatures, yet loving crafted from gossamer strands culled from every tedious nightmare that feminists have ever had. Undoubtedly, the female characters in his novels are invariably beautiful as making them ready for a movie, but when compared to the clichéd male characters in his fictions, these female characters settle for less. The women are described in regard of their relationships with men only as mothers, girlfriends, wives, girl-who-refuses-to-be-more-than-friends.

 Like in his debut novel Five Point Someone, Neha Cherian exists solely in her competence as girlfriend of the protagonist (an IITian, surprise surprise) and the story incorporates male-bonding and male aspirations.

The 3 Mistakes of my Life, the female character Vidya  similarly serves the function of the prohibited and, therefore, all the more attractive romance, seeing as she is best friend’s sister, all about male friendship and male aspirations. Then in One Night @ the Call Centre and 2 States will also give you with the narration of men out to achieve/consolidate, in Bhagat’s words, their “naukri and chokri” (job and girl).

 Most exasperating of them all is Revolution 2020, which is incorporated with movie-script full of bad stereotypes, wishy-washy clichés, routine analysis of modern society and the vaguest plan for a revolution aside, the most alarming feature is the book’s whole-hearted acceptance and propagation of the ‘friendzone’ concept. Friendzoning, every victimized innocent man in Bhagat’s world will tell you, is when a deceitful female refuses to sleep with her ‘nice-guy’ friend, despite leading him on (by doing all the things that ordinary friends do).

 4665The three quarter of Revolution 2020 is filled with brood male having a  platonic relationship with his childhood companion Aarti who, by the way, is in a relationship with their common friend. Through the book, the author has portrayed his assumption for the woman she owes you sex for doing for her what every decent friend in the world does is a patriarchal concept which will be given an air  if writers and readers continue to think  and write about it.

Bhagat’s women characters are wretched spirits, forever hemmed in with their femininity and sexuality, less than a soul in their one-aspect personalities and not to mention that the central male figures have always been awarded with the trophies.

 Here below I have mentioned quite a few quotes from his novels that will help you to determine about his notion about women.

“Why should any guy want to be only friends with a girl? It’s like agreeing to be near a chocolate cake and never eat it. It’s like sitting in a racing car but not driving it.” (2 States: The Story of My Marriage)

“Pretty girls behave best when you ignore them. Of course, they have to know you are ignoring them, for otherwise they may not even know you exist.” (2 States: The Story of My Marriage)

On the occasion of Labor Day read "Labor Day by Joyce Maynard"

The protagonist is thirty something and reminisces about the time when he was thirteen years old and went through a family clash. Today, in his thirties, the narrator has once again has been occupied with the same setting that he used to encounter during his teen years, which recalled his mind about his long gone past with an odd family setting, which bears resemblance to Maynard herself.

This is the sixth novel by Joyce Maynardand fit in the sub genre of broken dreams. It has been observed that the holidays in American fiction are often tearful crossroads where it is seen that domestic expectations often have conflicts with domestic reality. This is a chronicle which records the tension and anxiety by the end of summer weekend in the year 1987 in a New Hampshire Town.

With the Labor day fast approaching, I am already looking forward to the last-blast-of-summer rituals, family barbecues and backyard baseball games. The narrator of the book is Henry, who is in his early thirties and looks back on his fateful 13th  year during the time when he used to live with his mother after the divorce of his parents. This new novel by Joyce Maynard with a touch essence which is shaping up like the rest of his lonely summer with nothing to do except watch television, play with his hamster and fantasize about his female classmates. However, on one Thursday before Labor Day weekend  his life changes as his mother persuades him to go on a back-to-school shopping trip to the local Price mart. There, he meets an unkempt man who asks him for a ride. "I'd be careful not to get blood on your seat," he says.

This mysterious bleeding man named Frank turned Henry’s life over the next five days, where the latter  will learn some of life's most valuable lessons: how to throw a baseball, the secret to perfect pie crust, the breathless pain of jealousy, the power of betrayal, and the importance of putting others—especially those we love—above ourselves. And the knowledge that real love is worth waiting for.

The man named Frank makes a satire on the family values of Henry, however everything is played solemnly straight: and the outrageous implausibility of it all undermines any attempts at tension and suspense.

JOYCE Maynard is an acclaimed author and has come up with a beautiful, emotional tale of love, sex, adolescence, and distressing betrayal and makes the readers to witness all this through the eyes of a young teenager. Truly a moving novel, which will be a perfect read for your summer weekend. So just grab your book from lelobooks, an authentic online bookstore in India and also avail attractive discounts on the occasion of Labor Day and win exciting gift hampers. Order now!

Lelobook excerpt: Marketplace 3.0 by Hiroshi Mikitani

Hiroshi Mikitani, Japanese e-commerce guru has come up with his groundbreaking rules by breaking all the previous rules. The author is Harvard-educated and founded Tokyo-based Rakuten in 1997 and turned it into the world’s third-largest e-commerce company, which includes Kobo and Buy.com.  He has around 95 million products in his online shopping store in Japan and has around 40000 merchants.

In his debut book, the author at 49 has come up with some of the philosophies to empowerment and collaboration, defying the conservative wisdom, which claim to be the future of growth and globalization strategy.

In this book, he has described his maverick business philosophy, which challenges conventional wisdom and empowers sellers to develop long-lasting relations with their clients. The book states that in the year 2010, Mikitani recognized and discovered that the world was “heading towards a more borderless economic experience,” and the international language of business is English as it is spoken worldwide. Moreover, this so called Englishization has eradicated the need for interpreters and sped up internal communication. He has also mentioned in the book that, “Interactions between employees in different countries that used to take two or three days could now take two or three minutes”.

He has even challenged the contrasting his own with that of his main competitor, Amazon.com, Mikitani emphasizes that the Internet is not a mere vending appliance, but an important tool which is used for alliance that enables business persons and clients to correspond directly in a unremitting loop. The author, in the book has put in efforts to offer guidelines on how other organization can also employ this approach in their businesses and make their companies globally recognized. He further states the solutions and procedures of making the online shopping experience an entertaining one and the need of human touch and its importance in the success of a business.

The book is a practical guide to “the Rakuten way.”

Get this book and get ready to participate in the rat race of the online world as this will tell you many tactics of leading in the online industry and make your store globally recognized. Available at lelobooks, best online bookstore in India and it also offer various attractive discounts and exciting gift hampers, that too at your doorstep with your favorite book. So, order now!

A round-up of Delhi’s Delightful Food

You all must have heard about this common adage, “When in Rome, do as the Romans do”, likewise when in Delhi eat like a Delhite, right here on the streets, rendering you to indulge in some of the delectable dishes, which you may not find elsewhere in the country.  Rich in Indian cuisine, Delhi comes up with some of the popular restaurants which offer food with creative styles. There are various places to eat in Delhi, suiting to the budgets of all you can indulge in from fine dining to cheap local delicacies.

The gastronomical capital of India, Delhi offers its street food, what keep the people ticking off. Undoubtedly, food is the heart and soul of Delhi and when hunting for the best place to indulge in some delectable delicacies as every street has its own specialty offering the customers to treat their taste buds with tempting delicacies. Each boulevard is waiting for you with its desi tadka in order to satiate your taste buds. Meander through the streets of amidst the rustic walls following the sophisticated buildings of the city is a hub of authentic food. For each of you food enthusiasts, here is what you may refer to as the Bible of Food in Delhi. Go, indulge!

1. Bukhara

Bukhara has a string of awards to its credit, provided that you have loads of cash to splash as this restaurant is crowned with many sobriquets like the ‘Best Indian Restaurant in the World’ and"Best Restaurant in Asia" by the Restaurant Magazine in the UK. Distinguished for its rustic ambience, delectable kebabs that will etch your mind even after leaving the restaurant and not to forget the huge family size naan bread.

Note: Be sure to make a reservation.

Opening Hours: 12.30 p.m. to 2.45 p.m. for lunch on weekends. 7.30 p.m. to 11.45 p.m. for dinner daily.
Cost: Around 4,500 rupees ($100) for two people.

2. Karim Hotel

 With its fourth generation of management, Karim has been established in its present location in 1913. The decor of this restaurant is simple and plain, but the food actually speaks volumes.  Here, Mughal style cooking is offered at reasonable prices, making up for the residents of Old Delhi to indulge in its delicacies, whenever they feel like treating their taste buds.

Opening Hours: 7 a.m. to midnight.

Cost: Around 500 rupees ($12) for two people.

 3. Punjabi By Nature

This multi-level restaurant is a hip hop place with an elegant ambience, Punjabi By Nature will provide you a view of waiters clad in traditional Punjabi attire. Known for its exotic creation of vodka gol gappas -- fried crispy shells filled with flavored vodka and other spices. The food is just wow, servings are generous, in the midst of soothing and inviting atmosphere. For those who want to spend some time in boozing may find a bar on the upper floor.

Opening Hours: 12.30 p.m. to 11 p.m.

Cost: Around 2000 rupees ($50) for two people, including drinks.

For more information, you can also take a guide book of eating joints in Delhi, which will take you to the eating joints located in every nook and corner of the city. Indulge in online book shopping in India and get your work done just by clicking your mouse as there are various online bookstores in India like Lelobboks which will deliver your desired book at your doorstep. Consequently leaving you with all the famous restaurants to visit along with tasting the food from the by-lanes of the streets.

Book Review: A Country For Men by Rohit Kumar Singh Jadon

Penned by Rohit Kumar Singh Jadon, A Country For Men states the ugly truth about India. It tells about the life of a girl in India as she is looked upon as a liability right from her birth,  which she bears and suffers at different stages of her life from the very people who are supposed to love her, cherish her.

The author in his second book enumerates the rape cases that caused a sensation in the country through the conduit of media which carries statistics and tries to shuffle through the facts available. The author further in this book throws light on the increasing number of rape cases in India, which is otherwise recognized as a cultural land in the world, the country also witnesses various dreadful acts against women, which further made things worse for them. Today, women are not even safe in their homes. The author has tried to shuffle through the facts available and arrive at what constitutes rape in India and why it exists as an ugly scar on this nation’s identity. The author, in the book has mentioned the historical, geographical and social view of the hate culture that the women are forced upon.

THE PLOT

The story revolves around the miserable life of women and opens up with statistics collected from different sources on the web and how the victim is always blamed for the act.

The chapter of Culprit List develops an interesting and readable copy as it in comprised of mindless statements made by politicians in command and administrators about women being the exclusive reason for being raped.“Crime against women is a highly stigmatized issue as society often blames women for the violence that they experience.”

WRITING STYLE

The author, Rohit Kumar has beautifully woven the statistics of rapes in various states around. The fact that the patriarchal make-up of Indian society and the familiarity of the executor of the misdeed to the fatality as the main reasons for the rape, across the nation.

The author has showcased India, which is deeply rooted social discrimination against women. The rule of law in India, which loose and government and lack in its management skills, shedding their responsibility of tackling these cases.

According to the statistics, more than 50% of rape cases were not reported by the victim fearing the shame that follows and unfortunately  the ones who report the FIR,  have to undergo through the procedures that follow which are even more embarrassing and distressing for the victim. Then, he brings in another shocking reality of India that 45 women were raped by police while in custody. On top of it,  after going all the hurdles , the victim has to face long duration of trials and many cases are often dropped long before all the proofs are heeded and judgement is provided. This clearly shows that this slow system has failed sadly to protect Indian women.

The author has made a bold attempt in highlighting various serious issues faced by women in India and if this doesn’t stop, then India would be just be “A Country for Men”.

A must read book. Enlighten yourself and stand ahead to eradicate this problem from India by reading it out and get an insight into the dirty politics and system of India. Available at lelobooks, an online bookstore in India and also get attractive discounts. Hurry now!

Book Review: Like it Happened Yesterday

“Like it happened yesterday” by Ravinder Singh is a tale of his life, which has been described by him in a minute detail. In my context, it should have never happened, especially by an experienced author like Ravinder Singh as he is expected to bring out something substantial with a good writing style. Here in the book, the narration falls flat and when compared with his previous works I would rather like to read them once again. Read out this write-up to know more flaws and unexpected things which made me think if really the best selling author, Ravinder Singh has penned this novel.

His previous works like ‘I Too Had A Love Story’ was spur-of-the-moment book with some sincerity, while his other book ‘Can Love Happen Twice?’ was premeditated along with overly dramatic elements, but with ‘Like It Happened Yesterday’, the author has come out with the worst, which I want to regard it as a strained and futile attempt and gives me an impression about the author’s situation if he has written this book on the gunpoint.

He epilogue sounds you great and provide you with a sincere portrayal of his life story. In three pages, his effort to grab the interest of readers succeeds, but with the turning of pages you will feel like you have been deceived.

“The story in this book is about those days when mobile phones, Internet and ATM cards hadn't yet invaded lives. It is of the time when Doordarshan was the only available channel on the Indian Television sets…” Sounds a little clichéd, right?

He has just picked out some instances from his childhood memories and put them into black and white in the worst possible manner, just for the heck of writing a novel. When talking about plot…sorry guys there isn’t any. The story has missed the common notion, of intertwining different episodes in a thread called plot, which results in missing the connection between the consecutive chapters.

However, the only positive  or substantial thing which I found in the book is that it has addressed

social issues like child exploitation, peer pressure, and has given emphasis upon developing one the personality of an individual.

There are some scenes which have been exaggerated, yet the book fails to make a connection with the readers. This so-called novel, Like It Happened Yesterday is nothing more than an assortment of low-grade short stories. After reading this half-hearted effort of Ravinder Singh, I was neither happy nor sad, I was just frustrated for wasting my time on this book.

This is my personal review, but the die-hard fans of Ravinder Singh out there, do not feel disappointed as there are times when we tend to do mistakes. No worries as you may like this book even, with your different point of views.

To have this book in your bookshelf, you can just click your mouse and get this book through online book shopping in India by placing an order at some of the authentic India bookstores like lelobooks.

Email marketing: The Advanced theory of Corporate Marketing

In the present era, with the advent of new technologies, the very phrase of marketing has altered and changed in a radical manner. The recent learning's and developments recommend that email marketing carries its own significance like the social media marketing and promotion.

These days marketing companies and promoting the in the global world through the channels such as social networking web pages like twitter, Facebook and You tube, which have become a common trend now. Yet, there are various corporate organizations which still use email marketing as a prospective advertising system. According to a survey that held recently, there are more than three billion email users worldwide. There are various services available on the web world other than email marketing that you can find and opt in order to promote your website in the global world. You can just use the services available and consider which is more convenient to use.

The service of emailing is indeed a direct and subjective marketing tool as when opting this channel as a marketing tool for your business, you can communicate and convey all messages and text be it personal, commercial or strictly business messages. The service of email marketing does work in your favor as it can target multiple prospects such as maintaining contacts with several customers at the same time this technique is the ease of conversation as well as keep the customers updated with the latest news. This technique also possesses the element of privacy along with the expediency of the users. Moreover, the most prominent aspect of this technique, it is instant means of communication and there is no lagging of time involved in the process, allowing a business to run smoothly. The basic and essential categories of email marketing include direct emailing, transactional emails, etc.

Direct emailing is one of the most common technique of marketing as the organizations gather many potential email addresses through multiple sources and then send direct messages to the appropriate email address for promoting their products and concepts. However, it lacks in tracing the customers’ status as if the customers are potential buyers or not.

Whereas transactional email services serve a high end professional purpose. These type of technique traces the activities of the customers from the online buying of products, dropped basket messages or email services. This technique has an advantageous feature of identifying the real customers or the potential buyers. In a business or trade, this technique is very effective as compared to the direct emailing service.

Furthermore, the technique of transaction email has the benefits of cross-selling. For instance, a customer buys leather goods through the online store and through that page a customer can also be taken and referred to the other online stores and can compare prices and can also find products with attractive discounts through promotional adds by the medium of transactional mails.

There is no doubt that the growth of the internet technologies has triggered through more and more inclusive of email marketing companies in the world. These email marketing services also provide services such as the write ups of articles, press releases, sales letters, newsletters, blog and many more things that help the companies to promote their companies in the online world. These days, with the advancement in technology, there are other services also provided by online marketing companies such as promotional videos, colorful banners, and a lot more which plays an important role in online business marketing.

The most important feature which every business organization looks for is the cost-effectiveness of a service and this technique of email marketing is indeed a very cost-effective service. Then, here in email marketing you can communicate to your customers with bulk communication, which means you can convey your messages and news to as many as customers you want, which is a basic concern of a corporate marketing. Email Bul communication is flexible and well as popular source of marketing but only carries one disadvantage of delving into spam mails. However, it can be controlled by opt in emailing too. Thus, hire a good email marketing company and take your organization to heights. You can also read out some authentic and well versed books by experts and can indulge in these techniques on your own. Place an order right now at lelobooks, best online bookstore in India and avail attractive discounts! 

Book Review: Everybody’s got something

"Regardless of how much money you have, your race, where you live, what religion you follow, you are going through something. Or you already have or you will. As momma always said, "Everybody's got something."

The book is truly an inspirational one as it will teach you while moving on in your life. Penned down by Robin Roberts with the assistance of Veronica Chamber (co-author of Yes, Chef, 2012, etc) the novel Eveybody’s has something and has put across a crucial phase of her life and records her struggles with Myelodysplastic syndrome, which is a rare state that affects the blood and bone marrow.

The author is a renowned news broadcaster, who has worked at Sportscenter and is now one of the anchors in Good Morning America. In this book, the author has represented a part of her life around the year 2007. As in 2007, she was diagnosed with breast cancer and she fought with it very successfully and underwent through surgery, chemotherapy and radiation treatment. After that she was cured from this deadly disease, five years later, after returning from her news assignment covering the Academy Awards of 2012, she got to learn that chemotherapy had resulted in some sort of leukemia known as MDS. She learnt that if she would not undergo bone marrow transplant, her projected life was declared as two years. In her journey of life, he searched for compatible donor and got prepared for the transplant, along with the pain of  her aging mother’s health which began to gravely deteriorate.

The author bravely faced her misfortunes with an athlete’s mentality and showed her strength which helped her to stand against both her disease and the loss of her mother. The author of the novel has narrated well about her struggles and this clearly is reflected in her narration, which rarely swerves toward melodrama or self-pity.

The transplantation process has been described in detail along with its aftermath, which has made it among the most intimate part in the book. The author has struggled hard with her pain  and loss, still managed to maintain her positivity which inspires the readers to give their life, such an outlook, no matter what life brings into your life, testing your patience.

However, the author has put the struggles and experiences of her life into words with her best efforts in order to inspire sympathy and compassion, the readers have reminded of her status as a celebrity, which resulted in keeping the essence of the novel at an arm’s length. The sections involving Roberts’ family, partly counter this problem, since it is in these scenes that she becomes any daughter, any sister, any lover, struggling with a life-threatening disease.

The author states “If there’s one thing that spending a year fighting for your life against a rare and insidious…disease will teach you,” she further writes, “it’s that time is not to be wasted.”

At-times motivational chronicle about a battle in a journalist’s life with a serious and a critical disease, along with the pain of loosing her mother and dealing with situations.

Digital Marketing: An Ocean of Opportunities

In the last decade, the market has encountered many changes of its promotion and marketing strategies, which are basically the key skills of digital marketing. With the advent of the internet, the marketing industry has not only globalized the business organizations but also has taken upon a whole new level with these high end promotional and marketing strategies. In the present era, terms like global audience, global outlook  and a globalized marketing trend, which tends to be the need of the hour. People out there, who have just started with  some business or are having some business plans or even the ones who are in the business for a long time yet are not able to make their business to touch that so called Midas touch, then guys, here is a strategy for you. So just watch out this high end strategy of Digital Marketing, following that watch out the boom in your business.

Even in the cut throat competition, the technique of digitization has provided the business entrepreneur a way to promote their business in the global world, thus today digital marketing must be your top priority.  The technique will also help in making a good impression on the audience and leaving your impact.

Today, since everything is just a click away with the Google search and these days more and more people are relying upon the results provided by it. The clearer and faster this technique is used, the more money it will be made, thus for the very fact, solving this problem search engine optimization has come into being. The constant battle of making websites available in the search engines is quite popular as throughout the world there are millions of websites update their products, launch their products and publicize them. Moreover, the survey says that each day thousands of websites are created  and each marketer wants to market their products, thus in order to make their website popular in less time they hire SEO executives or search engine optimization companies.

In the search engine companies, employees, particularly work towards promoting the websites of their clients through high quality write ups and publicizing these websites to others by employing various SEO tools and techniques. The main motive of these SEO executives is to make these websites more and more searchable as to increase more and more traffic towards these websites, which in result will help the owners of these websites to generate more and more profits out of their business.

Search engine optimization services are thus incorporated as to increase the popularity of the websites as the maximum exposure in Google search will only lead these websites to have maximum exposure in the global world. With more and more searches on your website and increased traffic towards your website will help to make a brand of your organization or your services. Thus, it will add up to more and more business and will help in converting your lucid leads to lucrative sales.

The most beneficial part of search engine optimization services is that it does not depend upon the time, place and distance from the company to its clients as no matter where your company is situated, through this online strategy, you can connect to the people from all across the globe. This is only the reason that many companies are getting into this rat race in the online world by taking help of the search engine optimization services and making their global presence. Today, being the pivotal component in the digital marketing, it will help your business to reap out results, thus giving a limelight to the industry of digital marketing with each passing day.

Furthermore, there re multiple advantages of opting SEO for your website. The service is cost effective and undeviating. This not only increases the traffic towards your website but also helps in creating an escalating brand credibility, giving better return value, also increasing the authenticity of your website. Thus, search engine optimization services not only will help you to stand out but also will help in generating more and more profits.

Attract more traffic to your website with Back Linking

Making a secure place for website in the top positions of search engine rankings has always been one of the great challenges faced by the optimizers of the search engines. The search engine optimizers usually criticize Google and other browsers for he fact that they indulge in frequent changes in algorithms under various titles such as ‘Panda’ and ‘Penguin’. The ranking of a website usually keeps on fluctuating, which is entirely dependent upon its competence with its algorithms with various search engines. Each day, these websites put in a lot of efforts in order to increase their rankings and in the process provide search engine optimization services and thus bring their websites into limelight. Thus, the websites in order to maintain their survival will have to be possessed with some of the powerful SEO specifications. Back linking is one of the most powerful SEO tools which helps in retaining the ranking of a websites even in the cut-throat competition. Moreover, if this magic technique is applied with accuracy, back linking will fetch you with rewarding achievements. To know more about back linking just read below some of the tips that will help you in increasing the ranking of your website as with more and more back links of your website, you  can increase your ranking in the search engines.

1. First and foremost thing is creating the bank links of your website with the increased numbers by linking to multiple websites. You need to link more and more web pages with various IP addresses to your website. The websites with various IP addresses  can hardly fall down in the process of ranking.
2. You need to submit the main IP address of your website to as many directories as possible. In the field of online marketing, Directory submission is yet another technique to submit the address of your website.
3. Drag links from the authentic websites as this will help you to increase the rankings of your website.
4. Also, remember to infuse the main keywords in the text available on your website with highlighted descriptions as to make it more and more visible to the visitors and your target audience, while they browse to search various things in the web world. The anchor text of your website should be such that it should convey the objective of your organization along with giving some clue about the services provided by your organization. Just combine the main keywords with the anchor text of your website and see the improvement in the ranking of your website. Also, make sure that you do not over stuff the main keywords and should use them in an appropriate manner or else the search engines like Google will throw your website in spam.

5.  Indexing of links is yet another way that will help you in promoting your website. Through this technique, you need to submit the IP address of your website to some of the popular social bookmarking sites for fast indexing. As son as the indexing of your website get done, your website will start reaping benefits from it, always remember to not to rush always behind only those websites which receive huge traffic, yet keep a regular check on your website and make sure I it is getting indexed timely and rapidly. Moreover, make submission to RSS directories as well.

6.   Keep a regular check on the performance of your website and observe if the ranking of your website is increasing through back linking while adding more and more back links to your website. You should also modify the keywords of your website according to the page rankings.

7.   After indulging in adding more and more back links to your website, just consider and ask this question to yourself as of how many minimum back links are required in order to increase the ranking and popularity of your website? Have a constant analysis of your website of your website’s keyword strength and page rankings.

8.   Then, know the importance of the link baits and what exactly it is all about. Link Baits  are some of the elements which are present in a website which helps in alluring and attracting the other website owners to have a back link with your website. In order to develop high-quality link baits it is necessary to post articles, blogs, as well as press releases with good quality content relating to trendy topics regarding the theme of your website. You can also employ and include elements like topic presentations, video tutorials, and news events in your web pages to grab the attention of other web owners to your website.

Back linking is a must required task for a website as to increase its ranking and also requires great consistency. To add back links to your website with the ultimate accuracy, you can also refer to some of the SEO books which will help you in promoting your website and thus improving its rankings. You can also buy books online by just placing an order to some of the authentic and leading online bookstores in India. Available at lelobooks. Hurry now!

Life is What You Make it by Preeti Shenoy: A Book Review

The best seller fictional novel by Preeti Shenoy, Life is What You Make it. The book opens up with a story of a female protagonist, Ankita, who is somewhere around 20 and is tackling her own issues which have arrived from her past. In the prologue, the novel has made its base with the present state of the protagonist who is shown as sitting on a chair in the doctor’s office and is mulling over the past and focuses attention on a little known disease-Bipolar disorder. The story begins with a flashback and falls upon a place where Ankita sends letters to Vaibhav and his reply to her letter. With the turning up of pages, we are shown off that Ankita’s parents are conservative and not quite like her friendship with the boys. Thus, they start sneaking around her.

The plot is laid down in the 80’s and tells the tale of two cities. Ankita has always been a bright student, and for that she gets admission into one of the South India’s best colleges. The novel has it all what a college girl feels and can do after releasing out of her strict and narrow minded parents’ home. Her journey follows with a set of events including love affairs, tomfoolery along with some studies. However, Ankita soon faces some turns topsy-turvy in her life and is diagnosed with a psychological illness- she develops Bipolar Disorder.

The story revolves around Ankita’s illness and her ability and willpower to fight with it and how she overcomes her destiny with her determination. It is a tale of love and hope. “This is frightening, this world without words, this world of darkness and void. I don’t want to be here anymore. I want to make it stop.. To be trapped like this in one’s own body is a fate worse than death. With death, at least there is an end. Here, the suffering is endless.”Now let me throw light on some of the hits and misses in the story:

The Hits
Starting with the hits I would like to tell you that the opening of the story, in fact the prologue has been done is a well versed way. With prologue only I got impressed as it laid a foundation for the story. The novel opens up with the mental hospital, which made way for the story to rise as it creates curiosity among the readers from the page 1 itself. Then there are conflicts shown in the story which the protagonist faces in her life about choosing between career and love, which is a part of every youngster’s life which helps the store to relate it to the readers.
The novel has well explained about the dreams of youngsters by throwing light upon the protagonist’s life and her innocent dreams. All the characters in the book are well portrayed and has been given accurate space and role in the story, which has given it an additional advantage to the story by giving it a flow and direction.

The author has used a plain and simple style in writing which has turned out to be in favor of the readers as to understand and move forward with the story yet the narration has been done in a very thought provoking manner, which further grabs the interest of the readers. The book seems to be light hearted and breezy in its opening pages and while turning up the pages of the book a reader will get immersed in its intensity which will give a base towards the captivation end of the story. Along with that the story also gives readers an insight about the bipolar, a rare disease.

The Misses
When talking about the misses, in my context the story at some certain points confuses a reader to to what caused the psychological disease that Ankita suffers from. I wish, this part could have also been portrayed well while reading this part I was little bored with monotony. However, it ends with just a few pages and after this part the story moves at a rapid pace.

Conclusion
To conclude with my review, the author Preeti Shenoy has done a great job in weaving of a beautiful and emotional story. She has carefully crafted the characters and their emotions and has showcased the society’s behavior towards them. The author well explains the need of love and affection in the mentally affected people’s lives.
The novel is a simple read along with an intriguing plot in it which inspires the novel. In just 200 pages, a reader will feel satisfied with its moving story that ends on a positive note. It is a perfect weekend read. Hurry now and place your order at lelobooks, an online bookstore in India.

Book Review: The Magic Moonlight Flower and Other Enchanting Stories by Satyajit Ray, Translated by Arunava Sinha

In the era of the nineties, where one of the most important traits of children was read and hear the standard fare of stories and sagas that are fairly common across all Indian households like Akbar and Birbal, Panchatantra, Jataka Tales and Tenali Raman. There, some of the great writers who contributed to the society with substantial literary works were quite neglected and came into limelight at a much later period and their works were exposed to the readers much later part of the age than the age it was intented for. However, the great works created by these celebrated writers like Satyajit Ray, Ruskin Bond etc. captured the reader’s attention who than thoroughly enjoyed the creative works by them. The book is dedicated to that age, which has been often ignored by most of us and one wishes to have some knowledge and time to do things which can otherwise bring in a lot more fun at a given age.

In this book, the author has compiled 4 stories of kings, princess, young heroes, demons, ogres and magic –ingredients which help in crafting a perfect children’s story. "The Magic Moonlight Flower and other enchanting stories" is a combination of various genres like a fairy tale, fantasy, science fiction etc, which represents the literary flair of Ray who was a creative writer and demonstrator for children and young adult readers.

This story was first translated from Bengali by Arunava Sinha and the first story in the book tells a tale of  Sujan Harbola, the boy who is known for speaking to the birds. The author in this book has woven this first story which is based on the rare gift of mimicry, the art of imitating birds and animal calls. Truly an exotic story which even children would not have heard before.

 This tale is about this simple boy who fantasizes to get married to a princess. The author has employed some of the original illustrations which make it even more interesting.

The second story in the book is about "Gangaram's Lucky Stone" in which Ray has celebrated the virtues of sincerity and the aptitude to keep one’s faith in the righteousness of humankind. The book consists of stories like Ogre And the Princess and the Magic Moonlight Flower.

The last story tells a tale of a boy who tries to obtain  a magical flower which can save his father from "miseria", a deadly disease that robs the soul of its will to live.

Satyajit Ray, recognized as a publisher, calligrapher, illustrator, graphic designer and film reviewer. He has crafted eternal fictional characters like Feluda, Professor Shonku, the sleuth and the scientist. The author narrates in a simple manner and has painted a vibrant picture with his words that keeps his readers captivated onto his books. The translation by Arunava Sinha, has managed to preserve the constancy of the stories.

Pick out this book for your children that will take them to the world of fantasy and will enable them to make imaginations which in turn will help to make the creative in nature. So, what are you waiting for…Just get ready for infuse some creativeness in your children by buying books online and thus get these at your doorstep. Available at Lelobooks, best online bookstore in India!

Hurry now and grab your book!

A candid review of 'Who Wrote the Bhagavad Gita? – A Secular Inquiry into a Sacred Text by Meghnad Desai’

“karmanyevaadhikaaraste maa phaleshu kadaachana | maa karmaphalaheturbhuu maatesangotsvakarmani ||”

“A person has the right towards action alone and not towards the fruit of action. Let not the fruit of action be the motive for acting. Also, let there not be any attachment to inaction.”

In the layman’ language, the above said Sanskrit proverb literally states that one should work, considering his responsibility and should not expect the fruits of Karma. Thus, you will gain the purification of your heart, which is a path to get Moksha. These lines have been said to Arjuna by Lord Krishna in the battlefield, during the war in Mahabharat. Krishna further explains that a person has the right towards action alone and not the fruit of his action. Fruit should not be the motive of one’s action and there should not be an attachment to inaction.

Born in India, Meghnad Desai is British Economist Lord Meghnad Desai is known for holding globalization in a well efficient manner, which in turn has clearly indicated that hi effort had improved Indian democracy. The just-released new book, 'Who Wrote the Bhagavad Gita? – A Secular Inquiry into a Sacred Text by Meghnad Desai' ,is portrayed as a humanist critique of the Gita. The book describes about the Bhagavad-Gita as well as the Vedas and the Upanishads, which makes up as a basic arpeggio (prasthanatrayi), associated with the Hindu religion.

Bhagawad Gita is by far one of the most revered and holy books among Hindu sacred texts as it makes up the base for the emerging of most of the ideologies of the Hindu religion and of course it is one of the reasons of the existence of the Hindu religion in The world. It is recognized as a conscience keeper, playing a role of a compendium and also is a source of inspiration to the people from all across the world. Bhagwad Gita indeed is the most widely interpreted and read books in the world. Yet, in the modern time, the story of this great Indian epic appears to be far stretched to the readers. Thus, in order to make a secular inquiry over the divine origin and authorship, Meghnad Desai, introduces a book ‘Who Wrote the Bhagavad-Gita?’ in order to to unravel the identity of its author.

The book opens up by giving a brief background about the text, including its importance during the historical times as well as the contemporary. The author, in this book states how Gita used to be employed as a uniting factor during the freedom struggle as a weapon in anti-colonial struggle movement. The book has also inscribed few commentaries made by many famous people such as            Vivekananda, Tilak, Gandhi, Ambedkar etc. on the Gita is briefly explained and has also added a few lines about the evolution of Jaya to Bharata and then to Mahabharata. The author further gives a conclusion about Gita  that it was not writer by one, but three authors. The author described the facts with a different style from that of the original one. He further talks about the facts in detail that out of the total 700 verses, the first author wrote 126 verses, the second author 119 verses, and the third author 455 verses.

The first author wrote during the pre-Buddhist times, around 600 BCE, and mostly for a learned and high-class audience. The main philosophical concern is sanyasa and the answer is karma-yoga. The second author was a contemporary of Buddha and he mentioned the philosophical issue as karma and the key to crack it is sattvikatva. The third author is the editor and the final arbiter of the document, and is dated to be around 300-300 BCE. 

In this book the author has endeavored to find the identity of these three authors and has also mentioned the main concern of the present generation is ‘diverse creeds’ and the solution is Bhakti.

Meghnad has used very few and selected works for his research and the conclusions drawn by him are based on Khair’s research.

Though, the book is interesting and has opened up with many new facts about Bhagwad Gita, yet if it would have been written with some more research work, it would have been interesting with the answers with some of the interesting questions.

To find out more religious facts and Hinduism, just read it out this book and discover some of the interesting things of the past. Buy books online at lelobooks and get your favorite book at your doorstep. Hurry now and win attractive discounts! The book is worth reading!