Get rid of smoking with The Last Puff by Dr Sajeela Maini

"Decide on your Last Puff...before your puffs decide your fate"

The book  raises the issue of smoking, which has quite become an integral part of today’s society. These days, many young men and women are adapting this habit with an excuse of overcoming stress and tension at work and personal front without even considering the ill effects of this widespread habit which is spreading like a plague, either due to stress or fashion.

Dr Sajeela Maini is a leading name in Tobacco Cessation in the world, who has now come up with her composition which tells you about the side effects of smoking. The author, in the book has described how a smoker gets addicted to smoking as if you ask a smoker that if he enjoys smoking, the obvious answer is a huge yes. Again, if you k the same person about hi take on quitting it, the probable answer will be yes. This love – hate relationship of smokers with their cigarettes can be understood by them only as even if they smoke they smoke yet they the to smoke.

As the extract from the book states, “ Ask a confirmed smoker if he or she enjoys smoking and the answer would be "Yes". Ask the same person if he or she would like to quit. We will probably get the same answer "Yes". Smokers usually have a very strong love-hate relationship with their cigarettes; they smoke and yet they hate to smoke! "

Another extract from the book reveals  that the majority of the smokers wants to quit their habit of smoking, but due to their addiction these people find it quite hard to quit. They try hard, but end up in vain and their aggression and passion for getting rid of their habit fades away with time  with repeated failures.

As the excerpt says,  "Researchers say that almost 70% of all smokers want to quit smoking, but cannot; because of the addictive potential of nicotine. They make incomplete attempts of reducing the stick, which fail miserably; leaving them helpless and entangled. Their fight loosens with time and repeated failures; and they learn to live in the 'smoking web'"

"The Last Puff" is projected to get knots out of your addiction and set you free from all shackles of slavery to the all powerful cigarette. This is not just a book, but a wholesome therapy for the smokers, the ones who are seeking to quit this tick for their good. "The Last Puff" is a rule book to quitting. It endeavors to make the process of quitting cigarette as simple as possible for the smokers as they won’t be running away ending up with their failures of attempts. The book will make the process quite simple, effortless and effective. The book will deflate and throw light upon the mind of a smoker; and will additionally provide 27 mantras that will help them in quitting the life destroying stick; followed by a detailed Quit Smoking therapy and degeneration prevention therapy."

Dr Sajeela Maini, leading name in Tobacco Cessation, heads the Quit Smoking Program in Sir Ganga Ram Hospital, New Delhi and National Heart Institute in New Delhi itself. The President of Tobacco Control Foundation of India, runs a Quit Tobacco Movement across the country and has been showcased comprehensively in print and electronic media; and was awarded the "Achievement Award" for making outstanding contributions to the society, saluting the spirit of womanhood.

"We all know that smoking is harmful; what needs to be addressed is the proper route to quitting the stick. This book provides you with a structured method that has helped thousands of smokers quit smoking successfully. Please go through every word and every mantra carefully and implement the same with complete passion and commitment. Follow all instructions blindly, and see yourself stubbing "Your Last Puff!"

So, if you are one of the smokers who enjoy smoking every day, yet want to get rid of this problem, then this is the apt therapy book for you as it will give you support and strength to quit this bad habit. Book available at lelobooks, an online bookstore in India and also avail attractive discounts by buying books online.

Book review: Anti – Social Network by Piyush Jhaa

Piyush Jha has come up again with his third novel  "Anti Social Network ", after Mumbaistan: 3 Explosive Crime Thrillers and Compass Box Killer and all his three books have been published by Rupa Publications. The book, Anti – Social Network: An Inspector Virkar Crime Thriller once again features inspector Virkar, who is now a popular protagonist amongst readers of crime-thrillers. This yet another product by Rupa Publications is an action cum crime thriller. The book enigmatic and while reading you will never encounter a dull moment in its narration and the book has been dedicated to his wife Priynka for tenderly pushing him along. 

 Blurb:

“The book describes the situation when college students across Mumbai are assassinated and slaughtered one after another in ghastly ways, Inspector Virkar from the Crime Branch is called in to take the hold of the situation. While the inspector investigates, he comes across and bumps into a callous bunch of young hooligans, who are techno-savvy wrongdoers and use social networking sites along with the Internet for blackmailing and sextortion. Read this book to solve the mystery of how these two cases linked? Find out who is the mastermind behind these murders?

As the case grows cloudy with various things that surrounds the situation, the computer-challenged Virkar discovers himself out of his profundity, hounding the killer who in the book has always seemed to be one step ahead, and a group that soon trains its highlights on him. The inspector races against the time to publicly blow the whistle on the gang as to expose the culprit and to find the slaughterer prior to ruining his reputation forever. Covered with suspense and layered with grit, Anti-Social Network brings to you Inspector Virkar’s hard-hitting case yet.”

The cover page says that this is an Inspector Virkar crime thriller.It says that it is a Mumbaistan series.This sets the pace of the book. The novel is a fast paced thriller which can be read in just one go! A fulsome  paisa vasool at just  the price of Rs.195  

Piyush Jha is an acclaimed film director and ad filmmaker. A student political leader at the university, he pursued a career in advertising management later acquiring an MBA degree. Later, he switched tracks, first to make commercials for some of the country’s largest brands, and then write and direct feature films. His films include Chalo America, King of Bollywood and Sikandar. He lives in his beloved Mumbai, where he can often be found walking the streets that inspire his stories.

To get more reviews of the latest releases stay tuned with lelobooks, an online bookstore in India and avail attractive discounts by indulging in online book shopping! Hurry now and get your book at the doorstep.

Little commands that will take your business to heights

These days, every trade company is opening up its website to reach out to the global audience and increase its sales turnover. It is deemed to be as one of the best marketing devices for any kind of business. It boosts the visibility of your product and brings you more and more clients for your products and services. However, in order to maximize the advantage of your business website, there are quite a few things that are important and need to be considered.

First of all, it is of the prime importance that a  business website should give a look of a professional one, which includes its design which and that also needs to be a professional one in order to leave a good impact on the customers. Apart from this, there are various important factors that need to be incorporated in a website in order to make it a successful business website.

Graphics – A website needs to be visually attractive and in order to fetch in more and more customers to your website, one needs to consider the graphics of a website. Graphics plays a major role in providing a strong visual appeal to any website. The text on the website should readable, color contrasts and combinations, eminence images, quality, etc. all these things come under graphics.

Functionality – The functionality of a website is also of great importance as if it shows runtime error, if it faces such a situation then it is a big no for every business organization. Such websites lose audience reliability and thus decreases the chance of becoming successful and gaining reputation in the global world. Thus, it is very imperative that the website should be error free and at the same time it should be user friendly as well.

Search Engine Optimization – A good website is one which supports all the features website of search engine optimization and works according to the search engines as to make its visibility in theses search engines. As if a website is highly appreciated by the search engines, it automatically increases the chances of being successful and for that, a website should be designed keeping in mind all the rules of SEO.

Content – It is aptly said that Content is King as it plays a great role in attracting more and more traffic towards a website. The content on the website help in providing knowledge about the organization and its products and services. However, you should keep in mind that content should be relevant and informative as it will interest the user and make him understand about your organization and its services. It should be well written, understandable, and rich with keywords.

Branding – Branding gives your business a distinct identity and increases the sales traffic to your website. It stimulates competition in the market and will help you to bring your organization to the limelight. Branding is one of the major aspects for having a good website design and contributes the most to the success of any business website.

Follow the above tips and guidelines as this will ensure success for your business website. So just make your website professional and increase your sales with increased traffic. You can also take some help from  reference books on SEO penned by SEO experts. Books available at lelobooks, an online bookstore in India by indulging in online book shopping and avail attractive discounts. Hurry now!

Book Review: Dead in a Mumbai Minute by Madhumita Bhattacharyya

“It seemed I did love trouble - at least of a certain kind.”

The book incorporates the elements of a crime thriller with those of chick lit that can be gobbled up in a single night. Dead in a minute is a book which will bring you together a gorgeous protagonist working as a private eye, a Bollywood A-list star and a murder. In addition to it, she has this mysterious handsome boss and Voila.

The book is a sequel of the author’s previous book The Masal Murder and Madhumita has again come up with the kickass detective, Reema Ray who has problem with the bank - and just about everything is different. A new metropolis, a new occupation, a new wardrobe and a new oven. And most prominently, a new, dreadfully breathtaking massacre investigation. As I know the name of the main character, yet I do not know the entire story a I have just heard about his previous coffeetable but have not read it. So, initially I was scared that if I would not understand her latest book with details, but before buying it, I got to know that the story in this book is different and has the main characters and a few references same as that in The Masala Murder. There is no connection between the stories of these two books.

Dead in a Mumbai minute has secret eye Reema Ray getting settled in her new job at India’s best safety solutions company — Titanium. However, before she could finish her first given project, her boss — Shayak Gupta — the owner of  Titanium, asks her to work on a murder mystery which has taken place on a private island, which belongs to the Bollywood star Kimaaya Kapoor and the victim turns out  to be Kapoor’s ex-assistant Ashutosh Dhingre. Soon enough, Reema realizes that it is not only the first incident that has taken place on the island but there has been many more. The incident which has currently taken place on the island I actually a part of a bigger conspiracy — a scheme that has Shayak involved in it completely. Reema now has to race against time to save his boss, Shayak.

Madhumita has sketched the protagonists so well that I personally was touched by her authenticity. The author compels you to cheer for Reema when she is in hot pursuit of the killer. The editing has been done so well that the grammar snobs (like me) would not have a chance to find faults.

The setting of the crime is Kimaaya’s private island. Read this book to find out who is the criminal - the suspects – her house guests, and Kimaaya herself!

Through the process of investigation, Reema learns of Kimaaya’s prior relationship with Shayak, and can’t help but think it is a clash of concern. What will puzzle you more is Shayak’s repeated absence. And what of the ongoing attraction cooking between her and her enigmatic boss?

Despite the high-tech facilities at Titanium, Reema is soon back to her own gadgets – which sometimes involves cooking up something for a spot of culinary meditation – to get to the underside of a misdemeanor that points to a profound and threatening plot.

The novel is in bits and pieces with the elements like chick-lit and crime thriller - baking for lucidity of mind, wearing killer LBDs, and every single hottie, including her boss, asking Reema out for dinner.

So, guys if you are looking for a straightforward, fast-paced thriller, you will be delighted with Dead in a Mumbai minute. But, it would be a bit better if you read A Masala Murder before reading it. After reading this book, I believe that Madhumita is looking forward for a trilogy or a series with Reema Ray, as I have found no end in the story in this yet another novel by Madhumita.

Enjoy a face-paced thriller this weekend by getting this book through online book shopping as buying books online is time saving as well as money-saving technique. Available at lelobooks!

Go Driver-less with the Google Car

Again, Google has come up with its new yet incredible invention, not only take your command but also considers your safe. Yes, it’s a car, A GOOGLE CAR! It is a latest version of Google’s, which has come out with the Self-Driving System. You have heard it absolutely right. It’s a self drive car, which will give you the comfort of enjoying the side view of the car, no matter you re at the right seat or the left one.

The car drives itself! It has no gas system! It has no pedal system! The car is without brake and steering wheel! While demonstrating its driver-less technology for several years by retrofitting Toyotas, Lexuses and other cars with cameras and sensors, Google for the very first time, the company has unveiled a prototype of its own, a cute looking petite car which gives a resemblance to that of somewhere between a VW Beetle and a golf cart.

It has been reported by Google that this model of the car can detect objects up to 200 yards away from all the directions and adjusts its speed in accordance with that along with that it turns and exert a pull on brakes also. The cars' speed for now has been capped at 25 mph, allowing engineers to minimize the risk of crashes during testing Inside, the spartan cars have few dashboard controls, no glove box and no stereo.

"We've designed for learning, not a luxury, so we're light on creature comforts," Google said. "But we'll have two seats (with seatbelts), a space for passengers' belongings, buttons to start and stop, and a screen that shows the route -- and that's about it." 

It may seem like a silly thing to point out, but even though Google’s self-driving cars have racked up 700,000 miles of testing, they don’t actually drive independently. The company said the cars can handle most situations (well, when they are loaded with a map of the roads and it’s not snowing), but every time they are sent out on the road they are carefully monitored by two Google employees who are ready to take control at any moment.

It also has newer and better sensors that give it the ability to see what’s going on up to a distance of two football fields. For example, on the most current version of the retrofitted self-driving Lexus, a mounted laser has about a 12-degree field of view that it uses to essentially zoom in on details of points of interest. On the prototype car, the lasers have a full 360-degree views. “It’s going from looking just in front, like a flashlight, to a lantern all around the car,” said self-driving car project director Chris Urmson.

This novel car by Google has no human safety net, yet. It’s exclusively driven by computers. To head off any concerns of malfunctioning robots plunging you towards looming doom, Google has made the car look cute and cuddly from the outset. Because of the condensed, encircling frame of the prototype with built-in sensor mounts, Google says the car has practically no blind spots.

Google wants these cars to hit on the road, ASAP. The company plans to start testing them in Mountain View, Calif., later this summer, Urmson said. He hopes to build at least 100 prototypes over the next two years, and get them into the hands of volunteer drivers — or non drivers, as it were — as soon as the system is estimated to be safe.

Undoubtedly, the future of this car is amazing, as making the lives lot more easier with easy drive.Stay tuned with lelobooks, an online bookstore in India and get the most happening news from around the world.

Book Review: The Country is Going to the Dogs by Anurag Mathur

The Country is Going to the Dogs, penned by Anurag Mathur is a thriller novel, which accounts the life and change of a septuagenarian and his wild journey in the underbelly of Delhi.  The Indian society has a notion about women and their sexuality, which has been aptly represented in the book through a story of a seventy four year old man who turns sleuth when the sex siren of sin city, Miss Fifoo goes missing.

The author of 'The Inscrutable Americans' has spent three years in the United States, yet again he has come up with an idea which browses the enlightening divergence sandwiched between the two communities, which, in accordance with his perspective  is the "conflict between our conservative, traditional upbringing and the new India." Mathur has been mainly inspired by P.G.Wodehouse and the literary works of Joseph Heller.

In the  book, the author has put his opinion and which is the reality of the present day through various comments in the book that has been remarked by the seventy four year old man, Radhey Radhey Kumar, who, while gazing at the All Saints Women’s College girls just across the road of his office says ‘chee, chee, chee’. He utters glancing at the young female species in their contemporary clothes. 

His boring life takes a 180 degree change with the disappearance of Miss Fifoo.

Mathur's novelties are joke intended and the hilarity is ingeniously integrated though it and tends to elongate a bit at the end where you leave caring about Miss Fifoo and go missing and just want to meet head-on with the protagonist, Radhey with his double-standard sopinion and his unremitting ethical policing. Radhey feels aghast with women wearing tight clothes, but is an immoral man himself reflecting the prevalent and common outlook of Indian men at some level in their life. The author affirms, "We tend to look at women as either sisters or Sita. For any woman outside that, there is a predatory kind of barely disguised passion."

The author states his comments on being asked if he looks towards the Indian society as if it can ever progress towards moderation and in the book the author has subtly given a hint in his novel, he says, "We're being dragged into liberalism by the forces of modernity. Films, television, the Internet, the media in general, travel, industrialization, increasing affluence and the spread of education, are changing us in ways we can barely comprehend, much less control. There are repeated violent backlashes, but the changes are irresistible and irreversible. There are too many modern people today. India will cope."

He avers that he has drawn motivation for the characters "partly from reality and mostly from imagination. When I meet people, I often ask the question, 'How would this person behaves in a different situation'. It's not unique to me; it's a writer's disease."

 As a result, the novel manages to emphasize fascinating characters ranging from the poetic pimp who's an English honors graduate to the ingenious journalist Anwar who gets things done promptly. However, Radhey Radhey's character could have been brought out better by demonstrating his renovation rather than his biased thinking solely. By stepping out of his comfort zone and interrelating with a different stratum of the society.

Get this book from lelobooks, an online bookstore in India and clear the cloud of backwardness and discrimination in the modern India. Indulge in online book shopping and avail attractive discounts.

Modi’s take on black money

From a mere chaiwala to the current Prime Minister of India, Narendra Modi has already started off with his work on the very first day of his Prime Ministerialship. The government of Narendra Modi on Tuesday (27th May, 2014) seems to bang on job as Modi announced the formation of a Special Investigation Team (SIT) to investigate and explore black money, which has been mostly salted away in foreign countries. The decision was taken in the first meeting of the union cabinet chaired by Prime Minister Modi, who further declared that the SIT will be headed by a retired Supreme Court judge, M B Shah and the decision on the SIT is in compliance with the Supreme Court. Telecom Minister Ravi Shankar Prasad will also be one of its head and the vice-chairman of the SIT will be another former SC judge, Arijit Pasayat.

"In light of the directions of the Supreme Court, we have constituted a Special Investigation Team (SIT) to unearth the black money. It was an important issue for us, and therefore it is a matter of assurance for us," Ravi Shankar Prasad told media here today. It will be assisted by the revenue secretary, directors of CBI, IB, RAW and ED, the CBDT chairman and an RBI deputy governor. The government was given a week by the SC to set up an SIT.

A press release added, "The SIT has been charged with the responsibility and duties of investigation, initiation of proceedings and prosecution in cases of Hasan Ali and other matters involving unaccounted money."

The team has decided the names of SIT members and have declared publicly also including secretary revenue, deputy governor of the Reserve Bank of India, director of the Intelligence Bureau, director of the Enforcement Directorate, director of the Central Bureau of Investigation (CBI), chairman of the Central Board of Direct Taxes and director of the Research and Analysis Wing (RAW).

The team of SIT constitutes all the highest level of financial, revenue and economic management of the country, which clearly indicates indicates the highest level of commitment of the new government of India, as stated by the minister. He further added, "We are committed to fighting black money".

Another added statement declares that “The SIT will also work out a comprehensive action plan to create an institutional structure that would enable the country to fight the battle against unaccounted money. It would report on the status of its work to the court from time to time”.

In a report in 2011, the ruling government of present India, Bharatiya Janata Party (BJP), had predicted India's black economy to be between $500 billion to $1.4 trillion. In addition BJP was the main opposition of the ruling party of 2011, Congress.  The US-based think tank Global Financial Integrity has pegged the illicit money outflow from India to the tune of $462 billion.

The black money is the money which is earned and relocated unlawfully in foreign countries in order to save tax, like Cayman Islands and Mauritius. It has been surveyed that nearly one third of black money transactions are believed to be in real estate sector. Also, manufacturing, gold and consumer goods purchases are the other major areas, where black money transactions can be made as to avoid paying tax to the government.

Stay tuned with lelobooks, an online bookstore and keep yourself updated with the latest happenings on politics.

Book Review: “Few Things Left Unsaid” by Sudeep Nagarkar

“FEW THINGS LEFT UNSAID” is a debut novel by Mr. Sudeep Nagarkar. The book tells a tale of the male protagonists Aditya, who is little confused about his life and is not sure what to do, in his life and what he expects from it. Aditya is among those people, who hate engineering and yet he ends up in taking admission into an engineering college as life has other plans for him. After taking admission in an engineering college as wished by his parents, now Aditya’s quest for his true love starts, which eventually ends up by meeting Riya, a pretty girl in his class. What happens next? The most predictable part that the male protagonist and the female protagonist of the novel fall in love with each other. Then, there is a course of all expected things in their life with regular fights, regular patch ups, regular tears and then finally the break up!

What happens next? Will they be together again? To find out your answers, just read this book. Available at lelobooks with rating as 4.5 and is a national best seller. In a gist of 231 pages, you will receive lots of emotions in it and the cover of the book itself leave so much of conviction and promises.

The 1st part of the book is really impressive and will make you feel sympathetic for Aditya. As soon as you will turn up the pages and reach to the climax, you will be able to predict it. The book is well written and there is no ending, leaving it as a part of its sequel. Sudeep will take out its sequel too very soon, until you read this book and enjoy the interesting love story of Riya and Aditya. This book will appeal especially to love-breakup-heartache college going “chiclit” lovers.

Now lets talk about some of the flaws present in the novel. The book is poorly edited as there are countless grammatical and spelling mistakes. So, here I would like to say that the writer has done his work but the editor has ignored. These have been usage so so many cheesy dialogues and writer ha failed to describe the characters in an apt manner. Few scenes in the book are unnecessarily added. There is repetition of sentences. The story offers nothing new, but yes the college goers would like it.

Available at lelobooks, an online bookstore in India! Hurry now and get your book through online book shopping, availing heavy discounts.

How online bookstores serve you?

There used to be a time, when bookstores were only available on the road and in order to fetch  book to read, one needed to go physically to these bookstores. People including the book lovers and bibliophiles used to take some time off from their busy schedules, in order get the books of their favorite author and search for new publications.  

 With the advent of the internet, it has been observed that there has been an immense decline in the number of bookstores around the world. As this tool internet has paved a hell lot of convenience to the people all around the globe.  

The internet has been a great discovery as it has made easy for us to browse and read reviews just by sitting in our homes. Moreover, it has made easy for us to find the books by our favorite publishers and authors. With its demand, this strategy has been adopted by many small and big entrepreneurs, which has resulted in a tough competition and to lead into the market has become really difficult for the online bookstore owners.

These online bookstores also possess, yet another advantage in shopping as it offers various attractive discounts on various books from time to time. Without a doubt, a paradise for book lovers as it is a medium through which he/she can get any book in the world, just need to click and browse through different websites. Also, these online bookstores saves a lot of time, which help us to continue with our jobs and not leaving our work for the sake of our passions. These online bookstores have gained popularity these days with its effortless approach and a huge variety. Plus, one can also compare prices with different bookstores available on the web world and also check the reliability and authenticity by the feedbacks of the customers. 

Yet another insertion for the convenience of the human beings is the online bookstore and a great treat for a bibliophile  where they can find hard to find books, check out the titles of their preferred authors and even buy books of their desire in the comfort of their home. Instead of going physically to a book store and searching the huge stock of books you can find any type of book of your choice in an online bookstore.

Also, one can find the new releases, which are sometimes not even available at the brick and mortar bookstores. There are many online bookstores available in the web world like bookadda, landmark, crossword, lelobooks, amazon, flipkart and many more, where you can get your favorite books by your favorite authors. These online stores of books keep all genres of books that will interest people. Also, the online bookstore offers various modes of payments which will enable the customer to gain trust upon one’s bookstore. Avail heavy discounts, gift hampers and flexible payment procedures, making it easy for the purchasers to buy their product as per their budgets. Thus, check out these online bookstores and buy books online.

Mystery, mystery, everywhere…come and resolve mystery with Lelobooks

In order to test my powers of deduction and sniff out the best mystery books around, I have come up with some really mysterious fictions, which is otherwise not a fixed genre, but yes of course it does contain various elements of crime fiction, spy thrillers along with the supernatural. There are various books that will keep you hooked on occasions like weekends, rainy afternoons, so just to curl up with some of your books during these amazing fictions that will delve into your daily commute as well as will keep you awake long in the hours of darkness with some twists and turns.
 I am sure that this suspense might be killing you of knowing which boos I am going to represent to you that will sweep the floor beneath your feet. Here’s representing you with the best picked mystery novels of all times.

1. With Cold Hearts by David Hurst

The author has penned this novel realizing that the story in itself has a story. It is a novel which talks about a forlom writer, who is in the quest for someone to love as well as  person who murders. The writer is a stressed reporter who seeks for a real life murderer in order to cover  real-life multiple murder case to write about an intriguing story. The story moves forwards as with turning of the pages this stressed reporter cup author is informed about the murder of an American bestseller at a mystery/crime-writing festival in London, by his old friend DCI Dave Lennon. Then, there are additional murders that in no time are tagged along with a gruesome prototype. This mysterious tale is so much intriguing that while penning down it, the author himself found lost in the story. In the novel, in order to hunt for the serial killer, he goes from England to the USA and then ultimately land in Sweden. It is a very intriguing story. A must read novel. Available at Lelobooks, an online bookstore in India. 

 

2. Worth Dying For (Jack Reacher Novels) by Lee Child

Worth Dying For is the fifteenth episode of the series by Lee Child and is about powerful vagrant, Jack Reacher who is an ex- military cop. The novel is all about how this cop with his characteristic manner,  manages to find trouble in Nebraska lined by apprehension of the Duncan Family. Further, the book will tell you how this cop with his actions gets the better off plenty of bad guys coming to help of some innocent people. In this novel by Lee Child, the element of romance seems to have been completely scooped off. The book is suggested for the fans of the Jack Reacher series penned by Lee Child.

 

With the above mentioned mystery fictions, which at once stirs the soul of  the readers, just take out some time off, at least on your weekends and just curl up with some of these mysterious tales that will mystify your senses and give you a jerk that will stir you out of your monotonous life.
So, just rub your hands to indulge in online book shopping and click your mouse to get these mystery fictions at your doorstep. Hurry now!

The 2014 updates for corporate content writing

 A content on the a website makes it look complete and a website without content is just like a tree without leaves. In detail. Content can be classified into three categories which includes the original content, the copy of the original content, and the rewritten content out of the original. Among the told categories, the second one which states simply copying of the content will not be enough cannot withstand the competition. If a website wants to survive in the online arena, it needs to have content and lots of content. However, this does not mean that the content, which is in massive amount need to be qualitative as Quality is what the most popular search engines seek for.  The content available on the website can be broadly divided into three parts which includes the original, copy of that original and rewritten thing out of the original. The entire content available on a website should be out of these ee categories. But when talking about these categories in detail, one needs to know that the second category which state as mere copying of the content cannot withstand competition, for the fact that the current search engine specifications are very effective. Moreover, if you will follow and add up the second category of the content, search engines penalize the websites containing the content of the very category. Thus, the majority of content should belong to the last or the first category.

The strategy of corporate content writing

In this world of cut-throat competition, in order to give survival to your website in the online industry, you need strict professional corporate content writing services, which will enable your website  to increase its ranking and popularity.  Moreover, if you add fresh content on your website of an online book store , but in order to create fresh content, it requires a lot of time and every time creating a fresh content is not possible. Thus, the best option is to work according to the technicalities of search engines and recreate the existing content on the website, but in a unique way along with  keeping intact with its ideas and values.

For instance, Google launches Nexus 6 today itself, and with its launch google will present its features and all technical specifications in the official page. By merely creating its replica with the same language, on the same thing one cannot be approved by google or other search engines as the authentic content. At the same time, we can write thousands of articles by just following the features mentioned on their official page. Then only, the contents of our web page will be accepted and valued by search engines and visitors who read it. Recreating of contents indeed needs a professional essence and ingenuity. 

Just follow the below mentioned tip to bring professional value to your content.

Upholding web pages with content

The content of a website needs to be changed at frequent intervals, or else a website cannon run and sustain for a long period.  Even the images with written contents need to be changed as while changing the content periodically, you will able to make your website active. You also need to add web links to get active only when the contents are uploaded.  If you are planning to create a website, then consider these points in order to get it noticed by the search engines. 

The prime importance of blogging

Blogging is a very effective way to fetch back links to your website. By adding a link of your blog and updating it time and again, it will surely bring complete benefits to your online store. The greatest benefit of blogging is that you can promote and advertise your company in the online arena in every way and as much as you and can bring out to the audience about its services, quality and lots more. The same blog can be linked with all social media web pages, along with other websites, leading you with authentic advantages such as traffic and popularity, resulting into lucrative sales. If you deliberately and cautiously deal with blog comments you can assure the contribution of a extended community over the website.

Conclusion

To wrap it up, I would like to say content writing services happen to be an eventual device for endorsing and maintaining the address of your  onlinebookstore over the internet. With the fact that without content you cannot imagine the presence of a website on the internet. It is so much essential that websites, hence it is rightly titled from the beginning as “content is the king”. 

Book Review: Meeting Shiva by Tiziana Stupia.

The book is  a spiritual memoir and in the book, it has been described in the most succinct way. It is a spiritual autobiography. The author, Tiziana Stupia has written in it how she got enlightenment by telling her personal state of growth and redemption and has been incorporated with a beautiful and inspiring approach. However, it’s a little different from the genre of books as spiritual autobiography as it will not meet up to your expectations if you are looking forward to it with some spiritually inclined tale. Here in the book, the author has penned a profoundly feet-of-clay story about real emotions, real turmoil and the on-going quest for healing. The writer has written about her story without introducing you with mystic gurus and instead of that, in the book there has been mentioned about the honesty and courageous degree.

 

The author is in her mid thirties and is on the verge of an adventurous overland trip through the Himalayas and embarks upon a tour in order to search her Tantric soul mate. However, even after eight months, this search of her does not meet, while wandering through the lands of   Tibet, Nepal, Pakistan and India, then finally she decides to go back home. Through the book, Tiziana has developed emotional intimacy for her to the readers and with her profound story I am deeply touched. As before, her departure for returning back to her place, she sets out on a final mountainous trip, where she meets Rudra, exactly the man of her dreams and for whom she has been waiting for all her life.  But, let me tell you that this guy, Rudra is  a celibate Hindu monk who lives in an ascetic ashram with strict rules in the secluded Himalayas. The two get drawn into an intense, romantic relationship that soon spirals out of control as Tiziana is drawn into a past long forgotten that ultimately leads her through pain and misery to healing and transformation.

 

 The book, Meeting Shiva explores the dynamic between our spiritual lives and our love lives, by stating the story of what happened during the author’s brief, intense and clearly destined affair with a priest. This was a relationship that uncovered her soul to the core and sharing this transformation of one’ life is really a commendable thing. It is only by telling factual stories of our love experiences that we can start to triumph over the venomous and ambiguous myths and stories that our culture holds about what love is and how it works. Those fairy story beliefs so often set us up to fail.

If you are tired of self-help books and want to know about how to fix your love life and heal your soul, try this one as it will show and answer you some very good questions. An influential, provoking read, I personally like the book very much and highly recommend you to read and challenging yourself to find the same levels of poignant honesty.

Available at lelobooks, an online bookstore in India. So just indulge in some fun-filled online book shopping thing and win attractive discounts.

Man behind the kitchen door: Sanjeev Kapoor

Being an executive chef has always been a very demanding job, but the rewards make up for all the hard work and sweat. A connoisseur of culinary delights, having an avid interest in cooking and catering, Sanjeev Kapoor has been a chef for three decades now. The man needs no introduction and only the aroma of food can reveal his name, sounding more of a clichéd, right? But guys, it’s the truth. Just admire a million dollar smile radiating on his face, which have indeed, earned over than millions of fans, all across the globe.

This legendary man was born born in Ambala (Haryana)and has spent most of his childhood in Delhi. Sanjeev joined the hospitality industry in 1984 after a Diploma in Hotel Management from the Institute of Hotel Management (IHM) Pusa, Catering Technology & Applied Nutrition. Sanjeev Bathre,  in person feels that he is motivated by the recipes of Shashi Kumar Badmera and thinks Shashi is the best cook of the world.

This celebrity chef, a host of TV Show (Khana Khazana, his cookery show on television was telecast non-stop for more than 17 years), writer of many best-selling cookery books, National Award winner for ‘Best Chef of the Year 2008’, co-owner of India’s first 24 Hour Food Lifestyle Channel, the industrialist, the man is liked by the people in the global world for many reasons.

He started a new revolution of cookery show on national channel Zee TV, which has been the longest cookery show till date. Sanjeev states, “ I was not a typical Chef. When I started, I didn’t know what a Chef is, who a Chef was or how the entire thing works. No one in our family or friends’ circle or in our neighborhood was a Chef. It’s not that I had a passion for it. The only criterion was -  it had to be something creative and something different. It could have been anything and I would have done that.”

 

“I feel there’s so much that needs to be done and there’s so much one can do. My dad had said something that has struck me forever – You don’t know what you are doing. In India, the power of cooking has never been understood. You are giving this power to women which they already have but only now can be celebrated. This is in some sense, emancipation of women. And that is your contribution. I felt that these words were too powerful and I thought if this was the change that I have brought about, then I haven’t changed the way people look at Chefs but actually I have changed the way people look at women. So I thought that I have to do more. I started a company where we train women to cook. These women in turn train her circle of friends. But what is the motivation? I may be charged and motivated. But to motivate these women, you have to bring in money into the system. So, we have created a model where we have almost 500 kitchen products and these products are embedded in our training programs. It’s simple at one level, complex at another level and also commercial. Today we have over 15,000 such franchises. These are women who love to cook and are happy to earn. I know so many women who are making Papads, Pickles and so many other food items to sell. Now they are getting an opportunity to earn in an organized way.”

Acknowledged with many rewards like Best Executive Chef of India Award by H & FS and the Mercury Gold Award at Geneva, Switzerland by IFCA and has launched FoodFood channel, a High Definition TV channel dedicated to food in January 2011. The man in 2013 has hosted and judged the show, Sanjeev Kapoor Ke Kitchen Khiladi, which went on air on 16 September 2013 on Sony Television India. He was also a celebrity judge on Master Chef India (season 3) - Kitchen ke Superstar which aired on Star Plus. This legendary chef has also lent his name to many restaurants that are running all across India.

A few international acclaims over his name:

- His cookbook, How to Cook Indian was listed among the Summer Cookbooks of the year 2011 in the New York Times.

- CNN channel host Richard Quest featured him on a programme on crème de la crème of celebrity chefs – along with Gordon Ramsay, Jamie Oliver, Heston Blumenthal, Wolfgang Puck .

- Rachael Ray, the American television personality, celebrity chef and author, states about him ‘as the Rachael Ray of India’ .

  Have a culinary treat by Sanjeev Kapoor and brush up your culinary skills with his recipes! Just order a cookbook by Sanjeev Kapoor and gear yourself to surprise your loved ones with the delightful and tempting delicacies by taking help from the cookbook. Indulge in online shopping and place your order at lelobooks, an onlinebookstore and get your book at your doorstep.